Head of Marketing

Head of Marketing – Michael Page

This London-based role oversees the development and execution of effective marketing strategies within the business. The position requires strong leadership and a proven ability to deliver results.

Base pay range

The Head of Marketing will oversee the development and execution of effective marketing strategies within the business. This London-based role requires strong leadership skills and a proven ability to deliver results.

Description

• Plan and execute the company's brand, marketing and data strategy, for new and existing products and services
• Plan a rolling three-year marketing plan and present to senior management
• Participate in senior management meetings and contribute towards strategic decision making
• Maximize subscription and ticket revenues and visitor numbers for all events coordinating with exhibitions team and editorial team on content and engagement
• Set and manage an annual marketing budget
• Manage internal marketing, digital and data team, right-size department (currently 11) and allocate duties for optimum performance
• Manage external agencies providing PR, media, exhibition and design services
• Monitor and report on the effectiveness of all marketing campaigns
• Manage and control the company's websites and social media channels
• Maximize the use of data in driving strategy and communicating with customers
• Review and react to changes in market, trends, competitors and adapt marketing activities accordingly
• Identify new business opportunities
• Ensure marketing materials are consistent with the brands and strategy, accessible centrally and appropriately circulated

Profile

• Bachelor's degree (or equivalent) in marketing, advertising, or communications
• Experience in B2B digital marketing
• Experience managing a team and reporting to senior management
• Experience in the Events and/or publications industry

Job Offer

• Competitive salary in the range of £80,000 and £85,000 per annum
• Opportunity to work within a mid-sized company in the events industry
• Collaborative and innovative work environment in London
• Exposure to high-impact projects and strategic decision-making
• Potential for professional development and career progression

If you are ready to take the next step in your career as a Head of Marketing, we encourage you to apply today!

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Media and Telecommunications

London, United Kingdom

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