Demand Generation Manager

Demand Generation Manager (£75-80k OTE, Software)

This range is provided by Ingenio Global. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from Ingenio Global

Up to £65k basic with 20% performance bonus

Hybrid – two days a week in London office (Tues & Thurs)

Our client is a high growth, privately owned business operating in the B2B Software space within the Fintech segment. They are looking to hire a Demand Generation Manager to join its growing Marketing team. This is a fantastic opportunity to own and scale lead generation strategy in a fast-evolving B2B SaaS business who are growing across Europe & the US.

What You’ll Do:

Plan, execute & report on Demand Generation campaigns
Build and optimise workflows and lead nurturing in HubSpot
Analyse and optimise campaign performance
Collaborate with content, design, and digital teams

What We’re Looking For:

3 years of experience in a pure Demand Generation or performance marketing role, with a strong focus on pipeline creation and revenue impact
Hands-on experience with HubSpot (workflows, segmentation, reporting)
Background in the B2B SaaS/Software/Tech Services industry , ideally with long sales cycles and complex buyer journeys
Data-driven mindset with a strong focus on metrics like ROI, CAC, CPL, and pipeline contribution
Based within commutable distance to London, with occasional travel to Ireland for team meetings or industry events

Apply now or contact me on

Seniority level

Seniority level
Mid-Senior level

Employment type

Employment type
Full-time

Job function

Job function
Marketing and Sales
Industries
Business Consulting and Services, Software Development, and Technology, Information and Media

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