Head of Marketing

Closing Date: 07/01/2026 - we may close this position before the closing date, depending on volume of applications, so please don't delay submitting an application!

Job Title Head of Marketing

Department Marketing & Commercial

Reports to Marketing & Commercial Director

Location Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU

Working Pattern 40hrs per week, including evenings and weekends

Salary Range Dependant on experience

Level of DBS Enhanced Child Barred List

About Us:

London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.

Owned by Michele Kang, our vision for Kynisca is to:

1. Become the most pre‑eminent sports organisation in the world;

2. Have a high‑performance culture of winning on and off the pitch;

3. Train women as women, and

4. Motivate and inspire the next generation of girls and women.

Our Values:

We Lead The Way | We Dream Big | We Get it Done | We Innovate | We Inspire our Community

Role Purpose:

The Head of Marketing is responsible for developing and delivering a comprehensive marketing strategy that enhances the football club’s brand, grows and engages its fanbase, drives commercial revenue, and supports the club’s sporting and community objectives. This role combines strategic leadership with hands‑on execution across digital, matchday, content, partnerships, and global fan engagement.

This role is ideal for someone who thrives in a fast‑paced environment and is keen to help shape how our club is seen and remembered. This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done, and work with the senior leadership team to shape the future of the club.

Marketing & Strategic Leadership:

Develop and implement an integrated marketing strategy aligned with the club’s vision, commercial targets, and football performance.
Lead brand positioning and ensure consistent messaging across all platforms and markets.
Manage the marketing budget, ensuring strong ROI and effective resource allocation.
Work closely with senior leadership to support long‑term fan growth, international expansion, and commercial return.

Fan Engagement & Growth:

Drive fan acquisition, retention, and loyalty across domestic and international audiences.
Oversee fan insight, segmentation, and personalised CRM strategies to improve engagement and conversion.
Lead digital marketing strategy across social media, website, app, email, and emerging platforms.
Use data and analytics to optimise performance, reach, and engagement, as well as conversions.
Enhance matchday experience through marketing activations, campaigns, and supporter communications.
Build and strengthen community relationships with schools, grassroots football clubs and other local community groups.

Commercial & Partnerships Support:

Support sponsorship and partnership activation in collaboration with the commercial team.
Develop marketing‑led propositions that increase sponsor value and visibility.
Drive ticketing, hospitality, membership and merchandise sales through targeted campaigns.
Collaborate with retail team to maximise revenue opportunities.

Brand & Campaigns:

Oversee brand identity, creative standards, and campaign execution.
Support PR, communications, and crisis management alongside media teams.
Plan and deliver major campaigns including kit launches, ticketing campaigns and partnership activations.
Manage external agencies and creative partners.

Leadership & Team Management:

Lead, mentor, and develop the marketing team, fostering creativity, accountability, and high performance.
Build a collaborative culture across football, operations, media, commercial, and community departments.
Set clear objectives, KPIs, and development plans for team members.

Club Accountabilities

To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club.
To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch.
To behave in a manner consistent with Club values and policies.

Qualifications and Training

Degree level or equivalent in relevant subject.
CIM or other related professional qualification.

Knowledge, Skills and Experience

Proven senior marketing leadership experience, preferably in sport, entertainment, or a fan‑driven brand.
Strong understanding of digital marketing, social media, and content‑led growth.
Commercial mindset with a track record of driving revenue and brand growth.
Excellent leadership, communication, and stakeholder management skills.
Strong analytical skills and experience using data to inform decision‑making.
Experience working within professional football or elite sport.
Knowledge of football governance, league regulations, and safeguarding requirements.
Experience managing international markets and global fanbases.
Background in sponsorship activation or brand partnerships.

Characteristics

Passionate about women’s football and the broader women’s sport movement.
Creative thinker with a strong visual eye and storytelling instinct.
Proactive and solutions‑focused, takes ownership and delivers with impact.
Highly organised with excellent attention to detail across multiple projects.
Collaborative and team‑oriented, enjoys cross‑functional working.
Agile and adaptable and thrives in a fast‑moving, reactive environment.
Calm under pressure and confident in fast turnaround scenarios (e.g. matchdays).
Receptive to feedback and able to offer and receive creative critique constructively.
Committed to personal growth and staying up to date with design and digital trends.

London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well‑being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities.

All staff are required to adhere to the Club’s policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club’s zero‑tolerance approach to discrimination.

For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club’s values.

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