Head of Digital Marketing

The Head of Digital Marketing will be a key member of the leadership team, responsible for overseeing all digital marketing efforts and contributing to the company's overall strategic goals. This role requires a dynamic leader with deep expertise in digital marketing, advanced data skills, and a proven ability to deliver results while driving commercial success.

Key Responsibilities

• Develop and execute a cutting‑edge digital marketing strategy aligned with the company's growth objectives and vision
• Lead and manage all facets of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and paid advertising
• Oversee data‑driven decision‑making processes by analysing and interpreting complex datasets, customer insights, and market trends to optimise performance and identify new opportunities
• Drive customer acquisition and retention through innovative and cost‑effective digital campaigns
• Foster a compelling and consistent brand identity across all platforms and communication channels
• Manage and mentor a growing team of digital marketing professionals, fostering a culture of creativity, accountability, and excellence
• Collaborate with internal departments, including sales and product teams, to align marketing initiatives with broader business goals
• Define, monitor, and achieve key performance indicators (KPIs) to measure the success of digital campaigns and strategies
• Ensure effective management and allocation of the digital marketing budget to maximise ROI
• Stay ahead of industry trends, technologies, and competitor strategies to keep the company at the forefront of the digital marketing landscape
• Leverage commercial expertise to identify revenue opportunities and enhance profitability through effective marketing strategies

Requirements

• A degree in Marketing, Communications, Business, Data Analytics, or a related field. Advanced degrees or certifications (e.g., Google Ads, HubSpot) are advantageous
• 8+ years of experience in digital marketing, with a strong track record of leading and executing successful campaigns
• Proven leadership skills with experience managing and growing high‑performing teams
• Deep knowledge of digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Ads Manager, and CRM systems
• Advanced analytical skills with experience in leveraging data visualisation and BI tools (e.g., Tableau, Power BI) to inform strategy and decision‑making
• Demonstrated ability to combine strategic thinking with a hands‑on approach to problem‑solving
• Exceptional communication and interpersonal skills, with the ability to influence and inspire stakeholders at all levels
• Commercial acumen with a focus on driving revenue growth and optimising profitability
• Creativity and innovation in developing impactful marketing strategies
• Strong project management skills and the ability to manage competing priorities in a fast‑paced environment

Benefits

• A competitive salary, depending on experience
• The opportunity to lead the digital marketing strategy for a rapidly growing and innovative company
• A collaborative and entrepreneurial work environment where your contributions make a direct impact
• Professional development opportunities and access to industry‑leading tools and resources
• Flexible working arrangements (where applicable)

Job Details

• Seniority level: Executive
• Employment type: Full‑time
• Job function: Marketing
• Industries: IT Services and IT Consulting
• Locations: Dungannon, Ballymena, Northern Ireland, United Kingdom

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