Head of Enterprise Marketing & Growth

Lead Enterprise Growth at a Scaling Core Banking Platform | High-Visibility Leadership Role | Remote (UK) | Stock Options | £120,000+ depending on experience

Have you led enterprise marketing within core banking or regulated financial infrastructure?

Do you know how to convert complex, high-value enquiries into qualified commercial opportunities?

A scaling core banking platform with a proven enterprise footprint is entering a decisive phase of international expansion.

With strong foundations in place, a mature product, an established client base, and a growing enterprise pipeline, the focus now is clear: accelerate growth, sharpen positioning, and bring greater commercial discipline to how opportunities are created and converted.

This is a pivotal leadership hire.

The Opportunity

As the organisation expands globally, you will take ownership of the end-to-end enterprise marketing engine, ensuring demand is created, qualified and converted with urgency and precision within a long-cycle, multi-stakeholder sales environment.

You will build on what is working, refine what is not, and introduce greater sophistication, pace and accountability to enterprise growth execution.

Working closely with senior leadership, you will strengthen the bridge between Sales and Marketing and ensure no high-value opportunity loses momentum.

What You Will Drive

Enterprise Pipeline Acceleration

• Strengthen the conversion of inbound and outbound enterprise interest into qualified opportunities.
• Introduce sharper qualification, clearer handover processes, and a greater pace in enterprise follow-up.
• Improve website-to-opportunity performance and ensure digital engagement translates into meaningful commercial dialogue.
• Align strategic account targeting with broader marketing execution.

Enterprise Positioning & Commercial Narrative

• Elevate product and market messaging for regulated financial institutions.
• Develop compelling, senior-level sales materials that resonate with enterprise buyers.
• Ensure positioning reflects the priorities of core banking clients, including risk, compliance, scalability, and operational resilience.
• Bring genuine domain fluency to how the organisation presents itself externally.

Leadership & Execution

• Work alongside an established Head of Marketing and a collaborative commercial team.
• Lead and develop a small outbound marketing/lead generation function.
• Personally shape key materials, oversee campaign execution, and maintain discipline across SEO, analytics, and digital performance.
• Operate as a player-coach, strategic in direction, hands-on in delivery.

This is a growth leadership role, not a passive oversight position.

What You Bring

• Deep experience within core banking, banking infrastructure, or regulated fintech (essential).
• A solid track record driving enterprise marketing in long-cycle, high-value B2B environments.
• Enterprise product marketing capability with the gravitas to engage senior stakeholders.
• Experience improving lead qualification, conversion discipline, and marketing-to-sales alignment.
• Commercial urgency and confidence in elevating standards across teams.
• Experience leading small teams while remaining operationally credible.

Why This Role?

• Join a financially secure, established platform at a genuine growth point.
• Take ownership of enterprise marketing performance in a visible, strategically important role.
• Shape how the organisation scales internationally.
• Build on strong foundations and elevate them further.
• Long-term scope to evolve and expand the enterprise marketing function.

This is a pivotal growth leadership appointment at a defining moment of scale.

If you bring deep core banking expertise and a track record of driving enterprise marketing performance in complex environments, we would welcome a confidential conversation.

Appoint Search is exclusively retained to manage this process and will handle all enquiries with discretion.

Keywords: Core Banking | Banking Infrastructure | Regulated Fintech | Enterprise Marketing | Product Marketing | B2B SaaS | Enterprise Sales | Growth Leadership | Demand Generation | Sales Enablement | ABM | Long Sales Cycle | High-Value B2B | Financial Services Technology

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