Head of Online Marketing

East Midlands Source: WhatJobs
£70,000–£110,000

Head of Online Marketing

This role is a strategic leadership position at the heart of a premium consumer brand’s digital growth journey. You will take full ownership of Amazon operations across Vendor Central and Seller Central, driving sales, shaping strategy, and leading a talented team to deliver exceptional results.

What You’ll Be Doing

Amazon Strategy & Growth

  • Own the end-to-end Amazon strategy, scaling revenue and margin across Vendor Central and Seller Central.
  • Monitor trends, competitor activity, and category data to uncover opportunities.
  • Report on KPIs – traffic, conversion, sales performance, and ad ROI – with precision and insight.
  • Oversee 2,500+ SKUs ensuring every listing is accurate, optimised, and compliant.
  • Launch new products effectively while managing discontinuations.
  • Partner with content and design teams to ensure images, copy, and A+ content are world-class.
  • Lead and mentor a specialist team covering listings, stock accuracy, and operations.
  • Collaborate with logistics, finance, and marketing for seamless execution.
  • Elevate capability through training and process improvement.

Operational & Commercial Excellence

  • Ensure Vendor Central runs smoothly – from POs to chargebacks.
  • Build and scale Seller Central infrastructure, FBA/FBM, and fulfilment workflows.
  • Own stock management, demand forecasting, and promotional execution.
  • Take full control of Amazon Advertising strategy across Sponsored Products, Brands, and beyond.
  • Deliver high-ROI campaigns for peak events like Prime Day and Black Friday.
  • Continuously optimise campaigns for efficiency and growth.

Compliance & Brand Protection

  • Safeguard brand presence against unauthorised sellers.
  • Stay ahead of Amazon’s evolving policies, algorithms, and fee structures.

What We’re Looking For

✔ 5+ years’ hands‑on Amazon experience (Vendor & Seller Central).

✔ Proven track record of scaling sales and profitability in Amazon environments.

✔ Strong commercial acumen – from contribution margin to promotional mechanics.

✔ Experience managing large catalogues (1,000+ SKUs).

✔ Confident in Amazon Advertising Console, Brand Registry, Helium 10/Jungle Scout, and advanced Excel/data tools.

✔ Leadership experience with the ability to mentor and grow a high‑performing team.

Nice to have: Experience launching new brands/products on Amazon, multi‑region expertise (EU/US), DSP advertising.

What’s On Offer

✨ The chance to shape the Amazon strategy for a premium, high‑profile brand.

✨ Autonomy and ownership from day one.

✨ A collaborative and ambitious team environment.

⚡ If you’re a marketplace expert who knows how to blend strategy, data, and execution to dominate Amazon , we want to hear from you.

Seniority level

Mid‑Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Cutlery and Handtool Manufacturing

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Full job description from WhatJobs. Apply for this role →

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