The role reports to the Chief Revenue Officer and is responsible for growing and diversifying ECB revenues through brand partnerships, licensing and other integrated business development programmes across England Cricket, The Vitality T20 Blast, The Hundred, the County Championship and other domestic cricket and recreational events.
The role also leads partnership management and operations across events and matches, supporting commercial frameworks with players and agencies.
Responsibilities
Day‑to‑day responsibilities include:
sales, renewals, relationship management, servicing and partnership operations of brands/partners
agency and supplier management
venue management
PCA & TEPP management
licensing
budget ownership
Strategic responsibilities include:
lead strategy, influence, and support execution of the development and commercialisation of the brand of women’s cricket/England Women
develop digital, data and technology architecture that can lead to monetisation
campaigns, content and programmes that can integrate a brand authentically and editorially
drive the development, planning and execution of ECB’s sales activities against annual targets in excess of £30 million
lead the day‑to‑day operations of the Cricket Partnerships venture in partnership with Two Circles
direct the Commercial Partnerships team and ECB’s relationships with key commercial partners
oversee intersections between commercial and operational activities across ECB departments, counties, digital and data portfolio and agency partners
build cooperative relationships with senior level colleagues in the First‑Class Counties and the MCC
Other duties include:
building and executing integrated brand partnership and activation programmes across ECB content, digital, data and technology architecture to grow fans and audiences
leading on licensing, merchandise and retail strategies for England Cricket and The Hundred
identifying and securing strategic partners and exploring new revenue opportunities for English cricket
managing commercial relationships with the PCA, Team England Player Partnership and the Counties, including negotiating key commercial rights agreements
collaborating with the Commercial department, The Hundred team and ECB leadership to ensure commercial views are represented
office‑based; requires presence in the office a minimum of three days per week
Qualifications
12‑15 years of industry experience ideally at a rights holder, brand or agency
Strong relationships across sport, brand marketing and broadcast
Comprehensive knowledge of sales, marketing, sports sponsorship, partnership operations, content, data and digital
Understanding of conventional and digital media platforms within the modern marketing mix
Deep understanding of audiences and consumer brands
Outstanding sales, problem‑solving and negotiating skills
Strong analytical and creative capabilities
Experience with legal agreements and contract negotiations
Deadline‑driven with high sales delivery ambition
Proven record of successful client relationships and strategic account management
Excellent interpersonal, communication, planning, organisational and presentation skills
Attention to detail and adaptability in an evolving environment
Benefits
25 days holiday per year
2 days volunteering per year
Pension scheme
Private medical insurance
Employee health cash‑back plan
Long‑term sickness insurance
Life assurance – multiple of annual basic salary
Enhanced family leave and pay
OpenBlend coaching and performance management tool
Learning and development programmes
Employee Assistance Programme – confidential access to counselling, wellbeing and financial/legal advice
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