Head of Product Marketing

Overview

Join to apply for the Head of Product Marketing role at Phorest Software .

Phorest powers 11,000 hair and beauty salons using our software across the globe. Our aim is to capture 25% of the market globally – that’s one million salons and a billion-dollar company.

We are growing and would like to add a new member to our team. You will join a group of highly motivated individuals, to help us grow Phorest faster.

The Opportunity

At Phorest, the Head of Product Marketing plays a pivotal role in how we position ourselves and our product for success across global markets. This is our first leadership role at this level – an opportunity to take an existing team and elevate it into a world-class discipline. You will set the vision and standards for excellence, ensuring Product Marketing becomes a key driver of Phorest’s success – partnering with Product, Marketing, and Sales to ensure our story resonates with salon owners everywhere.

You and your team will be responsible for overall positioning and messaging for our core product as well as new features and improvements. You’ll build a culture of constant customer connection, ensuring insights from the salon floor inform how we tell our story. Using customers’ own words, you’ll articulate the value of our work – clearly explaining the problems we solve, why they matter, and how we stand apart from the competition.

You are a people-first leader who coaches, enables, and inspires talented Product Marketers – locally in regional markets and centrally at HQ. You thrive on marrying customer problems with new solutions and on creating messaging that excites and empowers our customers, our teams, and the industry at large. If you love hearing customer problems first-hand and translating them into powerful positioning and stories that drive growth, this role is for you.

What You'll Do

1. People & Culture Leadership
2. Define what great Product Marketing looks like at Phorest, setting clear standards and best practices.
3. Lead, coach, and grow a global team with clear frameworks for development, progression, and feedback.
4. Foster an inclusive, collaborative, high-trust culture that inspires performance and innovation.
5. Positioning & Messaging
6. Own the positioning and messaging for our core product and new features, grounded in customer language.
7. Embed customer value into the product development process, ensuring messaging resonates globally and locally.
8. Collaborate across teams to amplify thought leadership and showcase Phorest’s role in shaping the industry.
9. Customer Evangelism
10. Promote a culture of customer centricity, ensuring the customer’s voice drives all positioning and storytelling.
11. Maintain close connection to customers through regular discovery and direct engagement.
12. Build a library of case studies and success stories that bring customer outcomes to life.
13. Regional GTM Enablement
14. Align global product marketing strategies with regional goals, empowering local teams to deliver impact.
15. Partner with Sales, Marketing, and Revenue Ops to provide insights, tools, and content that fuel campaigns.
16. Collaborate with Product Operations on coordinating feature roll outs for effective go-to-market planning and adoption.
17. Share learnings and playbooks across regions to scale what works and strengthen performance.

Who You Are

• 10+ years of experience in Product Marketing, with at least 5 years leading a Product Marketing function or team at scale.
• Proven ability to build, structure, and elevate Product Marketing teams – coaching individuals while driving clarity and high performance.
• Strong strategic positioning and storytelling skills with a track record of influencing product and go-to-market success.
• Excellent collaborator and communicator, able to partner across Product, Marketing, and Commercial teams in a global, distributed environment.
• Customer-obsessed, comfortable engaging directly with clients through calls, visits, and discovery.
• Highly organized and adaptable, thriving in a fast-paced, agile environment.
• A good understanding of the hair and beauty industry and competitive landscape is a significant plus.

Benefits

• Private healthcare, 2 Wellness Days, employee assistance program, and a free online GP service.
• Competitive compensation, Employee Share Purchase Scheme, Pension, Life Assurance, and Income Protection.
• Bike-to-work scheme and tax saver transport tickets.
• Enhanced maternity and paternity benefits, and fertility treatment support where applicable.
• Learning and development opportunities, including LinkedIn Learning access.
• 3 moving days for relocation needs.

Phorest is an equal opportunity employer. For this position, flexi-time and remote work are possible. Get in touch to ask for more information or to chat about your future with Phorest.

Note: This description reflects the responsibilities and requirements of the role; it does not represent any pledge of employment or guarantee of job availability.

Seniority level

Not Applicable

Employment type

Other

Job function

Product Management and Marketing

Industries

Software Development

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