Head of Sales

London | Hybrid (2-3 days per week in office)

We are partnering with an ambitious and fast-growing challenger brand within the better-for-you food space, focused on products that support active lifestyles, nutrition, and performance. With strong momentum across multiple channels and exciting growth plans ahead, the business is now looking to appoint a commercially driven Head of Sales to lead its UK commercial function.

This opportunity would suit an experienced Controller or high-performing Senior National Account Manager looking to step into their first Head of Sales role within a dynamic and entrepreneurial environment.

The Role

Reporting into the senior leadership team, you will take ownership of the commercial strategy across key UK channels while leading and developing a small team of National Account Managers. This is a hands‑on role which requires someone with the ability to shape strategy but also execute and still be involved in managing some key customer relationships.

Key Responsibilities

• Developing and executing the UK sales strategy across multiple channels
• Managing and growing relationships across grocery and key out‑of‑home customers
• Leading, coaching, and developing a team of NAMs
• Delivering sustainable revenue and profit growth
• Identifying new business opportunities and routes to market
• Working cross‑functionally with marketing, operations, and finance teams
• Helping shape the long‑term commercial direction of the business

About You

We are looking for an ambitious and commercially astute FMCG sales leader with strong relationship‑building skills and a growth mindset.

You will likely have:

• Experience managing major grocery accounts, ideally alongside out‑of‑home or foodservice exposure
• A background within branded food, drink, or consumer products
• Experience operating at Controller or Senior NAM level and ready to step into a broader leadership role
• Strong commercial acumen and negotiation capability
• Experience mentoring or managing junior commercial team members
• The ability to thrive in a fast‑paced, growing business environment
• A passion for health, nutrition, wellness, or performance‑led consumer brands would be advantageous

What’s on Offer

• Performance bonus
• Hybrid working with a London-based office (2‑3 days per week)
• Opportunity to shape and lead a growing commercial function
• High visibility role within an ambitious and expanding business

This is an exciting opportunity to join a scaling business in a high‑growth category and play a key role in its next stage of development.

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