Marketing Specialist

Location: Stowmarket, Suffolk
Pay Rate: £38,000 per annum, pro rata
Hours: Full-time, 40 hours per week, with flexible start times between 8:00am and 9:00am OR part-time, 3 days per week
Contract: Fixed-term maternity cover, potentially until mid-November 2027

We are looking for a proactive Marketing Specialist to support the marketing activities of a growing manufacturer within the arboriculture machinery sector. Working as part of the Sales, Marketing and Aftersales team, you will help deliver engaging marketing campaigns, strengthen brand awareness, support dealer networks and drive customer engagement across a range of digital and traditional marketing channels.

Key Responsibilities

• Plan, deliver and monitor integrated marketing campaigns across email, social media, websites and digital advertising platforms.
• Manage and develop social media channels, including LinkedIn, Facebook, Instagram and YouTube, creating engaging content to increase brand awareness and audience engagement.
• Create, schedule and optimise email marketing campaigns using Mailchimp.
• Manage and update company websites, producing content such as news articles, product pages, promotions and customer case studies.
• Create engaging marketing content, including photography, graphics, videos, press releases, technical articles and promotional materials.
• Support the planning and promotion of exhibitions, dealer events, product launches and customer engagement activities.
• Monitor campaign performance, website analytics, social media engagement and email marketing results, producing reports and recommendations for improvement.
• Conduct customer, dealer and employee surveys, analysing feedback to identify trends and opportunities.
• Support SEO, digital advertising, A/B testing and website conversion optimisation activities.
• Coordinate external suppliers, including designers, printers, web developers and marketing agencies.
• Maintain marketing databases, content calendars, brand assets and campaign schedules, ensuring consistency across all marketing communications.
• Support the wider Sales, Marketing and Aftersales team with marketing administration and project coordination.

To be successful in this role, you will have:

• Experience planning, delivering and monitoring integrated marketing campaigns.
• Strong working knowledge of digital marketing, social media management and email marketing.
• Experience creating engaging written and visual content for a variety of audiences and platforms.
• Experience updating website content using a content management system.
• Good analytical skills, with the ability to interpret marketing data and report on campaign performance.
• Excellent organisational skills, with the ability to manage multiple projects, deadlines and priorities.
• Strong written and verbal communication skills, with the confidence to work with internal teams, dealers and external suppliers.
• Good IT skills, including Microsoft Word, Excel and PowerPoint.
• A creative, proactive and self-motivated approach, with excellent attention to detail and an understanding of brand consistency.
• The ability to work independently while collaborating effectively with colleagues and external partners.

Experience using Mailchimp, Sprout Social and SurveyMonkey would be advantageous, as would knowledge of SEO, paid search, digital advertising and graphic design or video editing tools.

A relevant marketing qualification, degree, apprenticeship or equivalent practical experience is essential. A CIM qualification, experience in a B2B or manufacturing environment, or knowledge of technical products and dealer networks would be desirable.

This is a fantastic opportunity to join an established and growing business within the professional arboriculture machinery industry, with flexible working options available to suit either full-time or part-time hours.

If you feel you meet the above criteria and would like to be considered for this Marketing Specialist position, please apply with your CV.

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