Regional Sales Manager

Regional Sales Manager

Scotland

Competitive Salary + Company Car + Bonus

We’re working with a highly established and respected business within the hospitality and drinks sector, who are looking for an exceptional Regional Sales Manager to lead one of their most strategically important regions across Scotland.

This is a rare opportunity to take ownership of a high-performing territory, following a planned leadership transition, with the autonomy and platform to build on its success and take performance to the next level.

Covering the whole of Scotland, you’ll lead from the front - setting the commercial strategy, developing talent, driving profitable growth, and building a culture where high performance becomes the standard.

This is a senior leadership position that combines strategic thinking, commercial accountability and inspirational people leadership. You’ll have responsibility for a team of 11, regional P&L ownership and the opportunity to make a genuine impact across a strategically important market.

If you’re an experienced FMCG sales leader who knows how to deliver commercial results while developing high-performing teams, this could be an excellent opportunity to take your career to the next level.

The Role:

• Lead, coach, and develop a team of 11 sales professionals, including Sales Development Managers and a New Business Manager
• Create and embed a high-performance culture focused on commercial excellence, accountability, collaboration, and continuous improvement
• Provide structured coaching, 1-2-1 development, and regular field-based support to maximise individual and team performance
• Take full ownership of the regional P&L, ensuring strong financial management and delivery against budget and profit targets
• Develop and execute a clear regional commercial plan aligned with wider business strategy
• Drive sustainable volume growth, profitability, customer retention, and new business across the region
• Develop an effective regional call strategy to maximise customer engagement and sales performance
• Ensure account retention plans and new business targets are consistently achieved
• Identify and implement innovative opportunities to grow own-brand volume and overall regional profitability
• Support the team in identifying, securing, and retaining strategically important and sustainably profitable customer accounts
• Coach and empower the New Business Manager to secure high-value new business opportunities
• Maximise commercial opportunities across the region, including investment and value-led propositions
• Build strong partnerships with cross-functional teams to improve cost to serve, supply chain effectiveness, and customer experience
• Lead the execution of regional brand strategies and ensure all commercial opportunities are identified and delivered
• Ensure the team remains informed, engaged, and equipped to respond to emerging market trends
• Act as a senior commercial leader within the business, representing the region and driving a culture of continuous improvement

About You:

• Proven senior sales leadership experience within an FMCG, drinks, hospitality, or similar commercial environment
• Strong experience managing and developing sales teams, with a genuine passion for coaching and unlocking individual potential
• Proven track record of delivering sales growth, profitability, customer retention, and new business
• Strong commercial and financial acumen, with experience managing budgets and/or regional P&L responsibility
• Exceptional coaching, negotiation, influencing, and stakeholder management skills
• Strategic thinker with the ability to translate wider business strategy into clear and actionable regional plans
• Highly resilient, accountable, and comfortable operating in a fast-paced and competitive environment
• Excellent communication skills, with the ability to build trust and credibility at all levels
• A natural leader who can inspire teams, challenge performance, and create a strong sense of collective purpose
• Strong analytical and planning skills, with good proficiency in Microsoft Word, Excel, and PowerPoint
• Relevant qualification or equivalent commercial experience
• Full UK driving licence and willingness to travel extensively across Scotland

Benefits:

• Competitive salary plus performance-related bonus/commission
• Car allowance
• Opportunity to lead a strategically important national region within an established and highly respected business
• Full ownership of regional P&L and commercial strategy
• Leadership responsibility for an established team of 11 sales professionals
• High degree of autonomy and the opportunity to shape the future performance of the region
• Opportunity to work with an established portfolio of recognised brands
• Genuine career development opportunities within a large and growing organisation
• Supportive, collaborative, and performance-focused working environment
• The opportunity to make a significant impact on commercial performance, customer partnerships, and team development

Please get in touch with Evie Coates or click “Apply Now” to be considered for this vacancy.

Call: (phone number removed)

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.

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