Area Sales Manager

About the Opportunity

Our client is a well-established national service provider with a reputation for delivering exceptional customer support, operational excellence and innovative solutions to businesses across the UK. As part of their continued growth strategy, they are seeking an ambitious and results-driven Area Sales Manager to take ownership of a high-potential territory and drive sustainable revenue growth.

The Role

As Area Sales Manager, you will be responsible for developing and executing a territory growth plan focused on new client acquisition, customer retention and account development. You will engage with businesses across a variety of sectors, identifying opportunities to improve operational efficiency, reduce costs and enhance service delivery through value-led commercial solutions.

You will manage the entire sales process, from prospecting and relationship building through to proposal creation, negotiation and implementation, ensuring customers receive a seamless experience throughout their journey.

Key Responsibilities

• Proactively identify, target and secure new business opportunities within your designated territory.
• Build, develop and maintain strong commercial relationships with key decision-makers and stakeholders.
• Create and deliver compelling, solution-focused sales proposals that clearly demonstrate commercial value.
• Develop a deep understanding of customer operations, challenges and objectives to provide tailored recommendations.
• Manage a structured sales pipeline, ensuring accurate forecasting and reporting through CRM systems.
• Consistently achieve and exceed revenue, margin and activity targets.
• Identify opportunities to grow spend within existing accounts and improve customer retention.
• Work collaboratively with internal departments to ensure exceptional customer service and successful delivery of solutions.
• Monitor market trends, competitor activity and regional opportunities to support business growth initiatives.
• Represent the business professionally at customer meetings, industry events and networking opportunities.

About You

• A proven track record of delivering and exceeding sales targets within a business-to-business environment.
• Strong new business development and account management experience.
• Excellent relationship-building, communication and negotiation skills.
• A consultative and value-led approach to selling.
• Strong commercial awareness and the ability to identify profitable growth opportunities.
• Experience using CRM systems to manage sales activity and customer engagement.
• Exceptional organisational and territory management skills.
• A full UK driving licence and willingness to travel regularly throughout the region.

At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
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