Digital Engagement Lead

Overview

In this role, you will drive strategic communications, marketing and digital engagement for Harrow’s Public Health team. You will shape partnership-wide campaigns and digital channels to connect residents with clear, trusted health information and support healthier behaviours. You’ll use audience insights and data to continuously improve campaign impact and engagement. You will collaborate across local government, the NHS and voluntary partners to reduce health inequalities and realise shared health priorities. This is an opportunity to lead innovative, cross‑sector communications that make a real difference for Harrow residents.

Responsibilities

• Lead the development and delivery of strategic communications, marketing and digital engagement across the Harrow Borough-Based Partnership
• Oversee the Healthy Harrow platform and associated digital channels to provide accessible content connecting residents with services
• Develop partnership-wide communications strategies, campaigns and digital engagement initiatives
• Use audience insight, data and evaluation to improve campaign performance and maximize engagement with public health priorities
• Collaborate with senior leaders, programme leads and partners to support prevention, health improvement and wellbeing
• Shaping and influencing communications across the local health and care system and building strong cross-sector partnerships
• Identify opportunities for innovation and manage emerging priorities and reputational risks
• Commission, manage and monitor external suppliers or contracts to ensure value for money and delivery

Key requirements

• Proven experience leading strategic communications, marketing and engagement campaigns from planning to evaluation
• Excellent knowledge of communications, marketing and digital engagement principles and their role in behaviour change
• Experience managing websites, digital platforms and online engagement channels with strong content development skills
• Ability to deliver integrated communications strategies aligned with organisational priorities and measurable impact
• Strong written and verbal communication skills for diverse audiences
• Excellent stakeholder engagement and cross-organisational collaboration
• Experience using audience insight, analytics and performance data to inform decisions and improvements
• Ability to manage multiple projects with competing deadlines and maintain quality
• Experience commissioning and monitoring external suppliers or contracts
• Knowledge of accessibility standards, digital inclusion and inclusive communications
• Understanding of health inequalities and health literacy factors affecting access to information
• Ability to identify opportunities for innovation and respond to public health priorities
• Contextual understanding of local government and healthcare systems

• Stakeholder engagement and influencing
• Cross-functional collaboration
• Clear and inclusive communication
• Digital engagement platforms and content management
• Web management and online channels
• Audience insight, analytics and evaluation

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