Showroom Sales Advisor

Overview

In this showroom role, you help customers find the right Caterpillar equipment and accessories, delivering a professional buying experience. You’ll work with cross-functional teams to support sales, marketing, and customer engagement while developing product knowledge. You will build lasting relationships and guide customers through initial inquiry to delivery and after-sales support. The position offers training, a clear progression path, and exposure to sales-driven initiatives in a trades-focused environment. This is a customer-centric opportunity to shape the buying journey in a leading Caterpillar dealer setting.

Pay / Benefits

• competitive salary
• annual bonus
• 25 days holiday
• life insurance
• up to 7% pension
• comprehensive benefits package

Responsibilities

• Welcome customers and provide a professional, memorable showroom experience
• Assess customer needs and recommend suitable equipment and solutions
• Demonstrate products and explain features, benefits, and applications
• Build trust-based customer relationships and be a primary contact
• Support customers through purchasing journey from enquiry to delivery and after-sales
• Prepare quotations and follow up opportunities to close sales
• Maintain accurate CRM records for customers and opportunities
• Support local marketing, product launches, events, and campaigns
• Re-engage dormant customers to generate new opportunities
• Collaborate with sales, service, parts, and operations to support customer success

Key requirements

• Experience in retail, hospitality, customer service, or sales
• Excellent communication and interpersonal skills
• Passion for delivering excellent customer service
• Confidence in building relationships with diverse customers
• Positive, enthusiastic, and professional attitude
• Self-motivated with willingness to learn
• Comfort with using technology, digital tools, and CRM systems
• Good organisation and time-management skills
• Full UK driving licence or ability to obtain one
• Understanding of sales processes and CRM
• Awareness of merchandising, promotions, and customer engagement activities

• customer-focused
• communication
• relationship-building
• CRM systems
• digital tools
• sales processes

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