In this role you will shape and deliver McLaren’s global PURE Experiences portfolio, from concept through delivery and post-event review. You will own the annual PURE calendar and experience roadmap, coordinating with Regions, Retailers, Sales and agency partners to create distinctive, commercially focused experiences. You’ll drive client engagement, loyalty and advocacy while ensuring operational excellence and brand standards. This is a hands-on leadership role that blends strategy, event execution and continuous improvement to elevate the PURE proposition.
Pay / Benefits
Structured career development framework
25 days’ holiday plus bank holidays
Annual buy & sell up to five days
Enhanced company pension scheme
Discretionary annual bonus
Private medical insurance and health cash plan
Responsibilities
Define and lead the global PURE annual portfolio plan and experience roadmap
Own the development and delivery of PURE Track, Epic Drives, Racing Theatre, Lifestyle and Triple Crown experiences
Develop new experience concepts, destinations, formats and partnerships
Create participant journeys that encourage progression and loyalty
Ensure each programme has defined objectives, target audiences and success measures
Co-create PURE priorities with Regions using market and Retailer insights
Partner with Retailers, Sales, CRM and Client Experience teams for engagement and follow-up
Lead annual budget planning, forecasting, business cases, supplier negotiations and financial reporting
Manage event agencies, venues, suppliers and specialist partners
Lead planning and operational readiness including schedules, logistics and risk management
Establish global experience standards with regional adaptation
Monitor programme quality, engagement and commercial performance
Lead post-experience evaluations and apply insights to improve future programmes
Recommend scaling or redesign based on performance and value
Ensure PURE experiences comply with brand standards, governance, health and safety
Key requirements
Significant experience in experiential marketing, luxury events, client experiences, hospitality or international programme management
Proven track record owning and developing a portfolio of complex or global experiences
Strong hands-on ability to translate strategy into detailed plans and delivery
Experience managing large budgets, forecasts, supplier contracts and agency relationships
Strong commercial awareness linking investment to client and business outcomes
Demonstrated ability to lead and develop teams and cross-functional resources
Excellent stakeholder management with senior stakeholders across global/regional functions
Advanced programme and project management capability
Understanding of premium client journeys and luxury service standards
Experience using feedback to improve future programmes
Experience in luxury/premium automotive, motorsport, travel or hospitality is preferred
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