Ecommerce Digital Consumer Experience & Performance Marketing Manager

Overview

In this role you drive sustainable ecommerce growth across performance marketing, CRM, onsite merchandising and UX. You lead the UK strategy and collaborate with global teams to boost traffic, conversion, retention and revenue while delivering a seamless digital customer experience. You manage cross-functional initiatives with the Ecommerce Director and Merchandising teams, shaping testing, forecasting, and CRM activities. This is a hands-on leadership position focused on data-driven decision making and measurable impact.

Responsibilities

• Own the UK performance marketing strategy across Paid Search, Paid Social, Display, CRM and Affiliate channels
• Manage and optimise the paid media budget to hit traffic, revenue, CPA and ROAS targets
• Lead internal agency relationship with global teams to align UK strategy, budgets and performance
• Identify scaling opportunities while preserving efficiency and profitability
• Lead testing strategies across channels, creatives and audiences
• Own forecasting across revenue, traffic and conversion rate; monitor performance vs plan
• Develop clear reporting and dashboards for decision-making
• Oversee CRM planning, segmentation, lifecycle automation and loyalty to support commercial objectives
• Manage Onsite Merchandising execution and use data to optimise product ranking, search, navigation and promotions
• Lead and develop the CRM & Loyalty Manager and ensure alignment with trading calendar and acquisition strategy
• Build a high-performing cross-functional team and deliver integrated growth strategies
• Act as the local expert for the UK digital business

Key requirements

• Proven experience in ecommerce, digital trading or growth with responsibility for performance marketing, CRM, and onsite merchandising
• Strong track record delivering ecommerce KPIs (revenue, traffic, CVR, CPA, ROAS)
• Highly analytical with forecasting, trading analysis and translating data into actions
• Deep understanding of Paid Search, Paid Social, Affiliates and Display
• Experience collaborating with brand, global and regional teams to drive customer-centric growth
• Commercial mindset with experience contributing to P&L management and budget planning

• cross-functional collaboration
• analytical mindset
• customer-centric thinking
• Paid Search
• Paid Social
• Affiliates

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