Sales and Retention Manager

Overview

In this role you drive membership growth, engagement, and commercial performance at the club level. You will work with the General Manager and leadership team to craft strategies for acquisition, retention, and profitability, while coaching staff to excel in sales and service. You lead from the front, building local partnerships and delivering a seamless member journey from enquiry to loyalty. The role blends commercial thinking, people leadership, and customer experience to strengthen club performance and sustainable growth. You’ll operate in a high‑performance culture with clear impact on member satisfaction and revenue.

Pay / Benefits

• Free Everlast Gyms membership
• 20% colleague discount across Frasers Group brands
• Fearless 1000 Bonus Scheme eligibility
• Monthly recognition awards
• Funded qualifications (Level 3 & Level 5)
• Ongoing sales, leadership and fitness product training

Responsibilities

• Lead and deliver the fundamentals sales process across the club
• Coach and develop staff to maximize sales performance and conversion
• Drive membership sales via lead management and member engagement
• Monitor KPIs and implement action plans to hit targets
• Provide regular sales updates and performance briefings to leadership
• Grow revenue across memberships, fitness products, and secondary spend
• Create initiatives to improve member engagement and retention
• Analyze retention trends and member behavior to identify growth opportunities
• Support member-focused campaigns, events, and national initiatives
• Build relationships with local businesses and communities
• Lead coaching, mentoring, and feedback; foster high-performance culture
• Support recruitment, onboarding and development of talent
• Collaborate with General Manager on day-to-day operations; ensure health, safety and standards
• Contribute to facility maintenance and compliance; assist with company initiatives

Key requirements

• Experience in sales, membership, retail, hospitality or customer-focused leadership
• Proven ability to influence performance and achieve commercial targets
• Strong leadership and coaching skills
• Excellent communication and relationship-building abilities
• Commercial mindset with comfort in KPIs and performance data
• Passion for delivering exceptional customer experiences
• Positive, resilient and solutions-focused approach
• Flexibility to work evenings, weekends and Bank Holidays

• leadership
• coaching
• communication
• lead management
• sales conversion
• retention strategies

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