As Lead Analyst at Croud, you will drive analytics, measurement, and data foundations that enable client growth. You’ll craft measurement strategies, lead testing and CRO initiatives, and translate complex data into clear client stories. You will work with cross-functional teams to deliver integrated analytics solutions and proposals for new data solutions. This role blends hands-on tracking, attribution, and performance analysis to elevate client outcomes and organizational impact.
Pay / Benefits
25 days holiday a year
Discretionary annual performance based incentive
Pension
Life insurance and income protection
Flexible working options
Health & Wellbeing contribution
Responsibilities
Collaborate with clients to understand challenges and design innovative analytics solutions and project plans
Build and maintain dashboards and reports using existing data sources and templates across channels
Develop, implement, and monitor robust testing strategies in partnership with channel experts (Media, CRM, SEO, Web)
Manage setup, execution, and monitoring of A/B tests and CRO initiatives with reporting on results
Analyze performance data to surface insights, trends, and anomalies for optimization discussions; lead client presentations on analysis and measurement frameworks
Manage attribution analysis and customer journey reporting using established frameworks and tools
Plan and execute CRM segmentation, frequency optimization and list health monitoring; leverage first-party data in targeting
Conduct website audits to identify optimization opportunities and evaluate Paid/SEO effectiveness
Ensure proper tracking setup, troubleshoot discrepancies, and propose improvements for data accuracy
Lead the delivery of analytics strategies using proprietary tools and our network for implementation and reporting
Key requirements
3–6 years in digital or marketing analytics, ideally in an agency or performance-driven environment
Strong understanding of marketing analytics concepts and media measurement methods
Experience with A/B testing and modeled measurement; ability to articulate data concepts and tagging
Proficiency in data aggregation, automation, and visualization (Looker Studio); bonus for Adverity, Tableau, Power BI, Adobe Analytics, Piwik
Knowledge of Google Analytics (GA4) and Google Tag Manager
Experience with online advertising platforms (Google Ads, Campaign Manager)
Proven track record delivering to deadlines and managing multiple tasks
Strong mathematical/analytical mindset and effective communication skills
Team-oriented with ability to work toward common goals
Desirable: agency experience; experience with Adobe Analytics; familiarity with VWO/Optimizely; knowledge of SQL or Python
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