Growth Marketing Manager - New Expansion

London Source: WhatJobs

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Overview

In this role you will lead customer acquisition and growth at Voy, shaping how women discover care and engage with core offerings. You will drive scalable, efficient growth across paid, affiliate, and organic channels, partnering with product, clinical, CRM, creative, and data teams. You’ll own the acquisition funnel end-to-end and test innovative approaches to improve CAC, LTV:CAC, and payback. This is a fast-paced, cross-functional role with a mission to deliver clinically responsible growth and meaningful user impact.

Responsibilities

Own new customer acquisition targets across all channels (volume, CAC, payback, first-order conversion).
Lead performance across paid channels (paid search, paid social, affiliates) and continuously improve efficiency and conversion rates.
Identify and unlock growth opportunities across channels, landing pages, pricing, messaging, product flows, and clinical pathways.
Collaborate with CRM to improve lead capture, nurture journeys, retention, reactivation, and CLV.
Build and execute a structured experimentation roadmap across acquisition, CRO, and product experience.
Define and evolve attribution frameworks, metrics, and reporting using cohort analysis and funnel diagnostics.
Collaborate cross-functionally with product, creative, clinical, data, and strategy teams to improve business performance and customer outcomes.
Translate performance insights into recommendations for senior stakeholders and influence roadmaps and investments.

Key requirements

Experience in user acquisition or performance marketing in fast-growing DTC, consumer tech, healthtech, or subscription businesses.
Managed and scaled sizable paid budgets on Meta, Google, and other performance platforms.
Commercially minded with strong acquisition economics (CAC, LTV:CAC, payback).
Highly analytical, data-driven with hypothesis-driven decision making.
Full-funnel growth mindset across acquisition and customer lifecycle.
Ability to work in ambiguity, move quickly, and test ideas.
Strong spreadsheet and analytical skills with experience in Google Sheets, Excel, Looker, or Tableau.
Effective communicator who translates performance data for cross-functional stakeholders.