Content Designer

Overview

In this role you will design accessible, user‑centered content to guide end-to-end service journeys for HMRC and cross-government initiatives. You’ll work with user researchers, designers and stakeholders to define what to develop and improve content strategies. You will mentor junior designers and contribute to a collaborative content design community, shaping how services are delivered across departments in the Unity Cluster. The role blends hands-on design with cross‑government collaboration to deliver clearer, faster user outcomes.

Pay / Benefits

• Flexible and Hybrid Working
• Generous leave 25–30 days
• Civil Service Defined Benefit Pension scheme
• Pension contributions (Alpha)
• Coaching and development
• Family friendly policies

Responsibilities

• Map user journeys and processes
• Develop clear, accessible content for online guidance or transactions
• Coach and mentor junior content designers
• Collaborate with stakeholders through workshops and pair-writing
• Feed into content strategies for end-to-end journeys
• Engage with HMRC and cross-government design communities
• Use data and feedback to iterate content design
• Contribute to end‑to‑end service design across portfolios

Key requirements

• Demonstrable experience in developing accessible content aligned with style and guidelines
• Experience with journey mapping and needs analysis
• Ability to articulate design decisions to stakeholders and advocate user-centered approaches
• Experience using metrics and user feedback to inform content design
• Experience coaching and mentoring other content designers

• Collaborative
• Stakeholder engagement
• Communication
• Designing for everyone
• Evidence based design
• Iterative design

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