Social Media Executive – Travel Content, Video & Community

Overview

As Social Media Executive, you will bring Not Just Travel to life on Facebook and Instagram, crafting engaging content and short-form video that supports campaigns and builds brand trust. You’ll empower Travel Consultants with practical social content, training and templates to grow their presence. You’ll collaborate with the Brand & Creative team to tell authentic travel stories, driving engagement and enquiries. This role blends hands-on content creation with community support in a dynamic, travel-focused environment.

Pay / Benefits

• Hybrid working (3 days onsite)
• Competitive salary DOE
• Excellent benefits
• Full-time, permanent
• Collaborative marketing and creative environment

Responsibilities

• Plan and manage the organic social calendar for customer-facing channels (Facebook & Instagram)
• Create, schedule, publish, and optimize content aligned with campaigns and travel trends
• Produce copy, imagery, reels, and social-first video; plan/film/edit using consultant stories
• Collaborate with Brand & Creative to implement templates and new creative requests
• Capture authentic stories and user-generated content with appropriate permissions
• Monitor and respond to comments and messages; escalate as needed
• Track growth, engagement, traffic, and enquiries; use data to improve content
• Stay updated on trends and test new approaches; maintain content libraries and approvals
• Create content plans, templates, and resources for Travel Consultants; deliver training and live sessions
• Coordinate with Marketing, Sales and Business Consultancy to align social with wider priorities

Key requirements

• Hands-on experience managing organic social media for a business/brand
• Strong copywriting, storytelling and content creation skills
• Confidence in creating short-form video (filming and editing)
• Solid understanding of Facebook and Instagram and what drives engagement
• Experience using social media analytics to improve content and performance
• Confidence delivering training, guidance or community support
• Good judgement in responding to public comments and sensitive situations
• Excellent organisation and ability to manage a regular content calendar alongside campaigns
• Interest in travel and eye for visual content

• creative
• confident
• curious
• short-form video production
• video editing
• Facebook

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