Sales Manager - B2B Technology & Communications

Overview

In this hybrid Hertfordshire role, you will lead a high-performing sales team within a growing technology and engineering business, driving revenue and market share while staying engaged with customers. You’ll shape sales strategy, coach the team, and manage key accounts to fuel new business opportunities. This position blends leadership with hands-on selling across industrial and tech sectors, offering influence over commercial performance and growth. You will work closely with cross-functional stakeholders to deliver commercial success.

Pay / Benefits

• Bonus scheme
• benefits

Responsibilities

• Lead, coach and develop a sales team to meet revenue and growth targets
• Manage activity, pipeline, forecasting and overall team performance
• Engage directly with customers and key accounts to drive opportunities
• Develop and execute strategies to increase market share and revenue
• Build relationships with distributors, resellers and channel partners
• Identify and pursue new market opportunities across industrial, engineering and technology sectors
• Manage team performance through KPIs and structured development plans
• Collaborate with internal stakeholders to maximise customer satisfaction and commercial success
• Maintain accurate forecasting, reporting and sales planning

Key requirements

• Recent hands-on B2B sales experience
• Desk-based and telephone selling experience
• Proven experience managing and developing a sales team
• Track record of delivering sales results and managing activity
• Experience coaching sales professionals and addressing underperformance
• Willingness to stay hands-on in sales activities
• Strong new-business development and hunter mentality
• Experience selling technical products, engineered equipment or technology solutions
• Experience working with distributors, resellers or channel partners (advantageous)
• Experience selling into industrial, infrastructure, utilities, manufacturing, transportation, marine, safety, security or technology markets (beneficial)
• Excellent communication, negotiation and relationship-building skills

• communication
• negotiation
• relationship-building
• B2B sales
• pipeline management
• forecasting

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