Head of Direct Marketing

Overview

In this role, you own the end-to-end Direct Marketing function to build a scalable, data-driven growth engine for Lendable’s D2C channel. You’ll lead data sourcing, targeting, and the offer strategy, aligning with risk and finance to optimize CAC and LTV. You’ll work with analysts and creatives to drive measurable impact across campaigns and the P&L. This is a high-visibility, greenfield build within a profitable fintech with strong product depth and a rebrand underway.

Pay / Benefits

• Flexible working
• Hybrid/office arrangement
• Private health cover
• Retirement savings plans
• Employee referral programme
• In-house chef-cooked lunches (on-site)

Responsibilities

• Own the direct marketing strategy, targets, and channel P&L, with CAC/LTV discipline.
• Plan and manage the end-to-end campaign calendar from data selection to mail delivery.
• Source and integrate prospect data from bureaus and brokers with first-party data.
• Direct analysts on response and propensity models; brief and challenge them to inform mailing decisions.
• Manage print and postal suppliers, including negotiation, SLAs, and timing.
• Coordinate with creative for packs, copy, offers and compliance sign-off.
• Build reporting linking sends to funnel, revenue, and LTV; track channel performance.
• Hire and develop the team as the channel scales; leverage AI to amplify impact.

Key requirements

• 5+ years in direct marketing with 2–3 years owning an acquisition DM programme end-to-end.
• Experience mailing cold prospects at meaningful scale with known volumes, budgets, and CPA.
• Commercial ownership: build business cases, forecast volumes/returns, and judge results on marginal CAC.
• Experience procuring data and working with data suppliers for list selection and enrichment.
• Deep knowledge of the DM supply chain (print, lettershop, Royal Mail products, suppression).
• Strong commercial approach with channel P&L ownership and CAC/ROI focus.
• Strong analytical judgment; ability to design tests and brief analysts; understand propensity modelling.
• Experience managing suppliers and multiple partners to schedule.
• Ability to run multi-drop campaign calendars across products and segments.

• Commercially driven
• Strong communicator with finance, risk and data teams
• Organised and deadline-focused
• Acquisition mail and DM campaign management
• Data sourcing and enrichment (first-party + third-party)
• Response and propensity modelling knowledge

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