As Global Digital Marketing Executive, you drive global digital campaigns and CRM initiatives to elevate guest engagement across luxury hotels. You’ll collaborate with hotel marketing teams and external partners to align campaigns with business goals, harness data for optimization, and push CRM-driven personalisation. Your work supports our premium brands and cross-functional marketing strategy in a fast-paced, guest-centric environment. This role offers development through our Academy and a chance to shape digital strategy at the corporate level.
Pay / Benefits
Complimentary hotel stays with breakfast
50% off at bars and restaurants within Dorchester Collection
Refer a friend bonus scheme
World class development opportunities
Social events throughout the year
Free Workday Lunches via prepaid card (lunch allowance)
Responsibilities
Execute and optimise global digital marketing activity across CRM, paid search, paid social, and related channels to deliver exceptional guest experiences
Manage the global CRM communications calendar in collaboration with hotel marketing teams to align campaigns with priorities and commercial objectives
Serve as the main liaison between the global team and hotel stakeholders for campaign planning, content development, and deployment schedules
Operate CRM campaigns via platforms like Microsoft Dynamics and SevenRooms, handling audience segmentation, setup, testing, deployment and QA
Collaborate with hotels on campaign content, targeting and creative development for relevant guest communications
Monitor, analyse and report CRM campaign performance with actionable insights to improve engagement and conversions
Coordinate paid search and paid social campaigns with agency partners, ensuring timely and on-budget delivery
Report on paid media performance and support ongoing optimisation via key metrics and trends
Support CRM innovation initiatives (personalisation, automation, customer journey enhancements) for the global digital marketing strategy
Contribute to wider digital projects and support the Global Head of Digital on strategic initiatives
Embody Dorchester Collection values (Passion, Personality, Respect, Working Together, Creativity) in all activities
Key requirements
Experience in performance marketing and CRM within luxury hospitality, travel, or premium lifestyle brands
Hands-on expertise with Google Ads, Meta Business Suite, programmatic (DV360 or equivalent), and at least one enterprise CRM platform (Salesforce Marketing Cloud, Adobe Campaign, or equivalent)
Experience with a project management tool (Click Up, monday.com, or equivalent)
Fluent in GA4; ability to extract insights and translate into commercial actions
Experience with multi-property or multi-market campaign planning
Ability to influence across hotel commercial teams and manage multiple stakeholders without direct authority
Strategic thinker balancing brand integrity with revenue goals
Degree in marketing, business, or related field, or equivalent commercial experience
Analytical mindset with methodical approach to marketing work
Strong organisational, time management, and communication skills
English required; additional languages such as French or Italian are a plus
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