Market Insights Specialist

Overview

In this role you will embed an insight-led, customer-first culture across propositions, communications, marketing and sustainability teams. You will analyze customer behaviour, market dynamics and competitors to shape marketing strategy, product development and engagement. Operating across ROI, NI and GB, you will ensure evidence-based activity that drives growth, retention and brand performance. You’ll design research programs, deliver targeted segmentation, and present actionable insights to stakeholders with a focus on measurable impact.

Pay / Benefits

• Discounts on private healthcare
• Gym membership discounts
• Online GP and 24/7 counselling
• Cycle to Work scheme
• Maternity and adoption pay
• Paternity leave

Responsibilities

• Analyse customer behaviour, market dynamics and competitor activity to inform strategy and product development
• Design and deliver quantitative and qualitative research programs for customer segmentation and profiling
• Measure and report on marketing and CRM performance via KPIs to optimise campaigns and retention
• Collaborate with Brand, CRM and Product teams to apply insights to creative briefs, campaigns and planning
• Present actionable findings to stakeholders and refine research methodologies for greater impact
• Support brand strategy evolution using customer, market and competitor insights across ROI, NI and GB
• Lead cross-functional initiatives to ensure insights drive growth and retention

Key requirements

• Degree in Behavioral Science, Data Analytics, or related field
• Advanced data analysis and visualization skills (Power BI, Google Analytics, GA4) with ability to build automated dashboards
• Ability to translate complex data into compelling narratives for non-technical stakeholders
• Experience designing and managing quantitative and qualitative research programs
• Experience developing customer segmentation models and brand health tracking
• Proactive, customer-focused approach with project management skills to lead cross-functional initiatives

• Proactive and customer-focused
• Strong communication and stakeholder management
• Collaborative and cross-functional team player
• Power BI
• Google Analytics / GA4
• Data visualization and dashboards

Full job description from WhatJobs. Apply for this role →