In this role you will build and scale a programmatic, growth-oriented partner marketing function across the EMEA region to accelerate Optro’s international expansion. You’ll own full-cycle partner marketing for a diverse ecosystem (advisory firms, system integrators, VARs, hyperscalers, technology partners) and work closely with Alliances, Regional Marketing and Regional Sales to drive demand generation and pipeline. You’ll lead regional marketing planning, enablement, activations, and partner-focused campaigns and events. This leadership role combines strategy with hands-on execution to influence partner-driven growth across Europe, the Middle East and Africa.
Pay / Benefits
comprehensive health coverage
pension scheme with company contributions
competitive compensation & bonus
25 days annual leave plus bank holidays
birthday and volunteering time off
employee resource groups
Responsibilities
Design annual and quarterly EMEA partner marketing strategy aligned with regional partner business goals
Own and optimize the regional partner marketing plan and its measurement
Collaborate with regional marketing and direct sales to ensure plan integrates with GTM plans
Execute a range of marketing tactics leveraging partner demand levers to drive pipeline and revenue
Increase partner engagement through activation campaigns and enablement programs
Educate internal teams and partner organizations on requirements to hit pipeline targets
Develop regional partnership narratives and tailored messaging for partner and Optro sellers
Serve as strategic partner for EMEA Alliances Managers to align with sales objectives
Coordinate with Marketing Operations, Partner Operations on campaign tracking and measurement
Participate in joint sales and marketing reviews to mitigate risks and protect pipeline pace
Key requirements
10+ years in Partner Marketing, Product Marketing, Field Marketing, Demand Generation, GRC, or B2B SaaS
Hands-on experience with partner-led demand generation across advisory firms, integrators, VARs, distributors, and technology partners
Strong storytelling and communication skills for diverse buyers including C-suite and technical leads
Impressive portfolio of partner- and customer-facing content across technologies
Compelling presenter with ability to drive discussions with senior executives
Proven track record delivering campaigns (webinars, events, digital, ABM) that generate measurable pipeline and revenue
Experience in high-growth B2B SaaS environments, with leadership-level IC capabilities
Strong multi-tasking and stakeholder alignment
High ownership and autonomy on complex, deadline-driven projects
Understanding of partner portals and MDF management and reporting
Experience in GRC/Audit GTM is a plus
exceptional storytelling and communication
ability to lead discussions with senior executives
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