Senior Strategist

London Source: WhatJobs

See advert for pay

Overview

In this Senior Strategist role, you will shape strategic direction across Pan-European automotive accounts, translating insights into clear, actionable plans. You’ll collaborate with Client Services, Creative, Data and Media to drive growth through the customer journey—from brand consideration to CRM and retail activation. You’ll own projects end-to-end, present to clients, and help ensure work aligns with broader business objectives. This is a hands-on, cross-functional role offering influence across strategy, creative and client relationships, with a strong focus on innovative, data-informed thinking.

Pay / Benefits

hybrid working
competitive package
career progression opportunities
learning and development
collaboration across disciplines
access to company benefits package

Responsibilities

Develop strategic thinking across projects and workstreams frombrief to creative development, client sell-in and measuring effectiveness
Turn business, customer, cultural and behavioural information into actionable insights and strategic recommendations
Create strategic and creative briefs guiding CRM, digital, social, search and dealership assets
Support end-to-end CRM communications including automated reminders and seasonal campaigns
Develop consideration and conversion activations for vehicle nameplates across UK and European markets
Contribute to digital servicing journeys to boost official servicing consideration
Apply understanding of modern search behaviour, GEO and LLM-ready content to communications and experiences
Collaborate with Client Services, Creative, Data and Media to deliver connected and effective solutions
Build trusted relationships with clients and present thinking clearly to clients and internal stakeholders
Mentor junior team members and contribute to wider strategic projects and new business

Key requirements

Proven experience as a Strategist or Senior Strategist in an agency environment
Automotive, mobility or Pan-European account experience is advantageous
Experience shaping strategy from brief through to delivery
Strong understanding of customer behaviour and journeys across channels
Experience across brand, communications, CRM/lifecycle, digital, social, search or customer experience
Confidence presenting strategic thinking to clients and stakeholders
Ability to interpret data and research into insights
Strong written and verbal communication and cross-team collaboration skills
Experience contributing to pitches or proactive strategic projects
Mentoring or supporting junior team members advantageous
Understanding of modern search trends, AI, LLMs and GEO is beneficial