Senior Social & Influencer Executive | ESPA

Manchester Source: WhatJobs

See advert for pay

Overview

In this role you will shape ESPA’s global social media and influencer strategy, collaborating with marketing and e-commerce to drive brand awareness and revenue. You’ll manage influencer partnerships across markets, build rosters, and create engaging content that resonates with a worldwide audience. You will work with influencer agencies when needed and oversee gifting programs to strengthen the ESPA roster. You’ll stay ahead of trends to keep ESPA at the forefront of digital wellness marketing.

Pay / Benefits

25 days annual leave + bank holidays
enhanced maternity and paternity pay
compassionate leave
volunteer leave
on-site gym
staff discount up to 50% on THG brands

Responsibilities

Develop and implement a global social media strategy to engage a diverse audience and raise brand awareness
Cultivate relationships with influencers and content creators across key markets; collaborate with agencies as needed
Build influencer rosters aligned with brand objectives, including ambassadors and performance-driven creators
Identify and outreach to influencers; partner with PR to execute gifting and tailor mailers
Collaborate with E-commerce and Marketing to optimize performance-driven influencer activity and hit revenue targets
Support negotiation and securing of influencer contracts and paid usage rights for content across channels
Coordinate with Head of Performance on influencer channel targets and COS%
Create compelling content for platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
Monitor, analyze and report on social media performance to improve campaigns across regions
Stay informed on international social media trends and best practices
Support initiatives for ESPA Life, Branded, Managed and Audit accounts globally
Assist on new openings and key properties worldwide

Key requirements

Excellent communication with influencers and global audiences
Strong understanding of social media platforms, features, algorithms, and best practices
Creative thinking for innovative content that elevates ESPA’s brand positioning
Proven ability to build and maintain influencer relationships
Ability to analyze data and campaign performance to drive improvements
Experience managing multiple campaigns concurrently and meeting deadlines
Strong understanding of influencer marketing trends
Flexibility and adaptability in a fast-changing landscape
Unrivalled passion for wellness/all things social media and influencer-led initiatives