As Senior Marketing Consultant, you will translate briefs into cross-channel assets for adviser-focused campaigns, collaborating with marketing, product, distribution and compliance teams. You’ll support acquisition, engagement, growth and retention initiatives, and contribute to webinars, events and thought leadership for UK financial advisers. You drive campaign planning, execution and performance analysis, ensuring brand and governance standards are applied. This role offers exposure to transformation initiatives and cross-functional collaboration within Aberdeen’s Adviser Marketing agenda.
Pay / Benefits
40 days’ annual leave
16% employer pension contribution
discretionary performance-based bonus
private healthcare
gym discounts
season ticket loans
Responsibilities
Support integrated marketing campaigns from planning to delivery across acquisition, engagement, growth and retention
Create and adapt email, web, social, adviser communications and sales enablement assets per briefs
Promote and support webinars, events, reports and thought leadership
Monitor campaign performance and prepare reports with insights and opportunities for improvement
Maintain campaign plans, trackers and timelines, delivering on time, within scope and budget
Apply Aberdeen brand, tone of voice and financial promotions governance while collaborating with marketing, distribution, product and compliance
Key requirements
Experience in marketing, communications, campaigns, content or digital activity with multi-channel support
Strong written communication and copywriting with high quality standards
Excellent organisation and project coordination to manage multiple priorities
Proactive, curious, and willing to contribute ideas for continuous improvement
Confident relationship-building and cross-functional collaboration
Comfort with campaign data, reporting and performance metrics to extract insights
Experience in financial services or regulated environment with knowledge of financial promotions regulations
Knowledge of Salesforce, Marketing Cloud or similar marketing tech
Understanding of customer journeys, audience segmentation and lead generation principles
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