Head of Product Marketing

Overview

In this role you will lead go-to-market efforts for the product portfolio, shaping positioning and messaging for a technically complex AI-powered SaaS offering. You will align Product, Sales and Marketing to launches, drive product adoption, and provide market and competitive insight to inform strategy. The role sits at the intersection of product and marketing within a high-growth, regulated-industry focused consultancy. This is an opportunity to impact growth through clear narratives and cross-functional collaboration.

Responsibilities

• Execute GTM plans for new launches, feature releases and market expansion
• Develop launch plans with audience segmentation, messaging and success criteria
• Coordinate cross-functional GTM readiness across Product, Sales and Marketing Communications
• Create and maintain sales enablement materials (decks, battle cards, case studies)
• Drive adoption campaigns and measure uptake of features
• Maintain product positioning and messaging framework across portfolio
• Translate complex product capabilities into benefit-led narratives for buyers
• Lead market and competitive intelligence programs and brief stakeholders
• Provide market insights to inform GTM strategy and product narratives
• Synthesize win/loss and customer feedback to refine positioning

Key requirements

• GTM experience for B2B software products with measurable outcomes
• Ability to develop and maintain product positioning and messaging for technically complex products
• Experience in market research, competitive analysis and customer insight
• Proven ability to create sales enablement materials across multiple formats
• Experience measuring product adoption and marketing campaign effectiveness
• Strong understanding of B2B buyer journey in public sector or regulated industries
• Autonomy and ability to manage multiple concurrent workstreams
• Excellent written and verbal communication and ability to simplify complex concepts
• Strong cross-functional collaboration skills without formal authority
• Degree level or equivalent extensive commercial experience
• Business and Professional services experience

• collaboration
• clear communicator
• data-driven decision making
• GTM strategy
• product positioning and messaging
• market and competitive intelligence

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