Field Marketing Specialist - UK

London Source: WhatJobs

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Overview

As Global Field Marketing Specialist, you design and execute demand generation initiatives to drive brand awareness and high-quality leads for Malt across the UK and beyond. You collaborate with regional and global marketing, sales, and product teams to localize campaigns and align activities with go-to-market strategies. You manage events and integrated campaigns, including ABM programs, while measuring impact and optimizing results. This role connects cross-regional teams to support Malt’s mission of enabling flexible, successful work relationships. You’ll operate in a fast-paced environment and contribute to global sales objectives with a hands-on, collaborative approach.

Pay / Benefits

remote work options
annual leave 30 days
sabbatical after 3 years
stock options
private health insurance (Bupa)
pension (5% with Aviva)

Responsibilities

Plan and deliver demand generation programs to acquire new Enterprise customers and nurture existing ones, including integrated campaigns, events, ABM 1to1 programs and digital marketing
Partner with Demand Gen, Communications, Product Marketing or Brand to localize global campaigns for the UK and broader markets
Establish event and campaign calendars aligned with sales objectives and go-to-market strategies
Organize Malt-run events and sponsorships at external events, leveraging resources as needed
Align with Enterprise & global sales teams and participate in sales meetings and business reviews
Provide access to marketing resources (events, ebooks, articles) and maintain feedback loops with sales
Analyze results, metrics, and reports to determine program effectiveness
Participate in transversal/global projects and activities

Key requirements

3 to 5 years of B2B field or event marketing experience, preferably in tech
Experience supporting complex buying cycles and working with large sales teams
Strong project management skills and ability to handle multiple projects in a fast-paced environment
High comfort with fast-changing environments
Full proficiency in English; Spanish fluency is a plus
Experience with Salesforce (or similar CRM) and marketing automation tools (Marketo, HubSpot)