Senior ABM Manager

Overview

Senior ABM Specialist at Frontify shapes enterprise-focused campaigns that turn target accounts into opportunities. You’ll own personalized, multi-channel programs and collaborate across Sales, SDRs, Brand Marketing, and Partnerships to accelerate pipeline. Your work blends strategy, creativity, and data to engage decision-makers and demonstrate measurable impact. This role offers ownership from day one, working to scale ABM programs in a fast-moving, hybrid environment.

Pay / Benefits

• Private health benefits and health cash plan
• Pension scheme: 5% matched
• Minimum 25 days annual leave
• Paid educational and wellbeing days off
• Wellbeing, learning and development, and commuter allowance
• Home office setup budget

Responsibilities

• Develop and execute 1:1, 1, and 1 account-based marketing campaigns that generate pipeline and accelerate opportunities within high-value accounts
• Partner with Sales, SDRs, Brand Marketing, and Partnerships to align inbound and outbound efforts across the buyer journey
• Design and launch personalized, multi-channel campaigns across paid media, email, content, outbound, and microsites
• Translate account insights and pain points into messaging and content that resonates with decision-makers
• Collaborate with Creative Studio and Brand teams to develop assets that drive engagement and conversion
• Use account intent data, campaign analytics, and experimentation to optimize performance and impact
• Own ROAS reporting, establish benchmarks, and communicate insights on ROI and pipeline contribution
• Track engagement, pipeline generation, opportunity progression, and revenue influence to inform ABM priorities
• Bring fresh ideas to engage enterprise accounts and scale ABM programs
• Work in a hybrid setup, spending one day per week in London office

Key requirements

• 5+ years of experience in B2B SaaS marketing, including 3+ years in ABM targeting enterprise customers
• Proven track record of ABM campaigns generating pipeline, accelerating sales cycles, and growing revenue
• Understanding of enterprise buying journeys and multi-stakeholder dynamics in complex orgs
• Hands-on experience running integrated campaigns across paid media, email, content, and personalized channels
• Experience with CRM, marketing automation, and ABM platforms such as Salesforce, HubSpot, DreamData, UserGems, or Mutiny
• Strong analytical skills to convert performance, intent signals, and ROI data into insights
• Creative and experimental mindset with a drive to test and improve campaigns
• Ability to build relationships across Sales, Marketing, and Partnerships and align teams
• Clear communication to present performance insights and recommendations
• Proactive, hands-on approach balancing strategy and execution in a fast-moving env
• Ownership mindset with ability to turn ideas into action and deliver measurable results

• collaboration
• data-driven mindset
• creativity and experimentation
• Salesforce
• HubSpot
• DreamData

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