Director of Product Marketing - Home Category

New York Source: WhatJobs

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Overview

As Director of Product Marketing for Garment Care & Steamers, you will shape category strategy and drive consumer-led growth in a global home appliance portfolio. You will work closely with product, insights, sales, and brand leadership to identify trends, develop breakthrough products, and craft winning go-to-market plans. This role combines category leadership with innovation and digital-first execution to strengthen brand leadership. You will influence senior leadership and mentor a cross-functional marketing team, delivering impact through customer-centric product concepts and measurable business growth.

Responsibilities

Develop long-term growth strategy for Garment Care & Steamers portfolio
Identify whitespace, trends, and competitive threats within the category
Build and manage a multi-year innovation roadmap aligned with objectives
Drive category expansion through new product introductions and portfolio optimization
Champion a consumer-centric approach across product and marketing decisions
Leverage insights, research, and trend analysis to identify unmet needs
Translate consumer needs into product concepts and business cases
Collaborate with Insights and R&D to address pain points
Lead end-to-end commercialization strategies for launches
Define value propositions, positioning, pricing, and messaging
Develop integrated launch plans across retail, eCommerce, and omnichannel
Ensure marketing aligns with brand strategy and category objectives
Drive digital-first product strategies for online marketplaces and DTC
Analyze digital behavior and market trends to optimize portfolios
Collaborate with eCommerce to enhance discoverability and content
Monitor marketplace dynamics to inform strategies
Serve as strategic link between Product Development, Engineering, Sales, Supply Chain, Insights, and Marketing
Influence senior leadership with data-driven recommendations
Lead cross-functional teams through innovation and lifecycle management
Mentor and develop product marketing talent

Key requirements

Bachelor's degree in a relevant field; MBA preferred
10+ years in Product Marketing, Category Management, Innovation, Brand Management, or General Management within consumer products
Proven success leading consumer product categories from strategy to commercialization
Experience launching innovative products with measurable growth
Ability to identify and capitalize on consumer and market trends
Strong background partnering with Product Development and Engineering
Experience in home appliances or adjacent consumer categories preferred
Strong analytical, financial, and strategic planning capabilities
Exceptional communication, leadership, and stakeholder management skills