National Account Manager - Ice Cream

Overview

In this role you will drive growth for Ferrero’s Ice Cream portfolio in UK&I by owning key customer relationships and delivering commercial plans. You will collaborate across Sales, Marketing, Category, Trade Marketing, Supply Chain and Finance to align customer strategy with brand ambition and operational execution. The role focuses on leveraging category insights, seasonality and shopper dynamics to identify opportunities and translate them into impactful plans. You’ll work in a fast-paced, seasonal market with a clear impact on distribution, availability and profitability.

Responsibilities

• Own and develop strong key customer relationships and act as a trusted commercial contact for Ice Cream
• Develop and execute customer plans aligned to commercial and brand strategies to grow distribution, availability, visibility and profitability
• Manage customer performance (volume, revenue, profitability, forecasting, promotional investment) using data to inform decisions
• Lead customer negotiations (annual plans, pricing, promotions, range, and broader agreements) to balance mutual benefit with Ferrero objectives
• Apply Ice Cream category knowledge to understand shopper dynamics, seasonality and promotional effectiveness
• Collaborate cross-functionally with Marketing, Category, Trade Marketing, Supply Chain and Finance to build compelling customer propositions and ensure strong execution
• Identify risks and opportunities within accounts and adapt plans to changing market conditions

Key requirements

• National Account Management or senior customer management experience in FMCG
• Experience in Ice Cream/frozen category within grocery, wholesale or similar retail environment
• Strong understanding of the UK retail landscape and complex customer relationships
• Commercial acumen with P&L, pricing, promotions, forecasting and customer investment
• Proven ability to translate growth opportunities into clear customer plans
• Strong communication and influencing skills; ability to build relationships across multiple levels

• strong communication
• influencing and relationship-building
• agility and adaptability
• P&L management
• pricing and promotions planning
• forecasting and demand planning

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