Brand Communications Manager

Southampton Source: WhatJobs

See advert for pay

Overview

In this role you own the branding and communications for Kingfisher’s 2027 Christmas range, ensuring a recognizable, up-to-date and compelling brand presence. You will work with Brand, Creative and Content teams to develop content and assets that resonate with customers and support commercial goals. You’ll manage briefs, content delivery and approvals, and drive multichannel activation across digital, marketing and PR. You thrive in a fast-paced, matrixed environment and influence stakeholders to deliver impactful campaigns.

Pay / Benefits

hybrid working
competitive benefits package
opportunity to stretch and grow your career
inclusive environment
focus on diversity and inclusion

Responsibilities

Develop and execute content and communication plans for range reviews using category insights and sales data
Create brand messaging that aligns customer needs with range value proposition
Collaborate with Brand, Creative and Content teams to produce engaging assets (imagery, video, campaigns)
Write content briefs and product USPs reflecting shopper behavior and local market needs
Coordinate content delivery and approvals, including vendor assets, for consistency across channels
Drive range activation through digital, marketing and PR to meet commercial KPIs

Key requirements

Experience in a product brand communication role
Proven ability to create and deliver communication plans
Excellent verbal and written communication; translate complex concepts into briefs
Cross-functional stakeholder management and influence across levels
Strong project management skills
Creative perspective to inform product positioning and brand content
Ability to thrive in a matrixed, always-on environment across time zones and teams
Global experience preferred