Marketing Lead, Customer Engagement

Overview

In AstraZeneca Haematology, Marketing Lead, Customer Engagement defines the franchise's customer engagement strategy and leads omnichannel, experience principles, and media investment. You will collaborate with Sales, Strategy & Campaigns, Oncology Business Excellence, and Medical to ensure data-driven, impactful customer experiences that support adoption, advocacy, and growth. The role focuses on scalable ways of working, balancing national priorities with local needs, and driving measurable business outcomes. It offers a chance to shape the future of customer engagement in Haematology and to influence how teams engage with customers and healthcare professionals.

Pay / Benefits

• competitive salary
• excellent company benefits

Responsibilities

• Own the franchise customer engagement strategy and ensure alignment with brand and business objectives
• Define engagement priorities, success measures, and performance expectations across brands, segments, channels, and accounts
• Translate insights into strategic recommendations to strengthen customer engagement, experience, and business performance
• Define omnichannel strategy, experience principles, and engagement framework across brands and segments
• Own budgets, media investment strategy, and channel prioritisation to drive outcomes
• Collaborate with Strategy & Campaigns to align campaign objectives, investments, and engagement approaches
• Continuously assess engagement and channel effectiveness and adjust priorities based on data and impact
• Champion customer-centric ways of working and embed engagement principles into account planning and execution
• Partner with field leadership to scale engagement and advocacy across priority customers and brands
• Own the advocacy strategy ensuring alignment with national priorities and local needs
• Drive adoption of best practices, tools, and frameworks for more effective engagement and activation
• Provide strategic direction and coaching to Customer Engagement Brand Managers
• Represent the function in franchise leadership discussions and governance
• Collaborate with Sales, Oncology Business Excellence, Strategy & Campaigns, and Medical teams to deliver integrated engagement
• Ensure adherence to governance, internal policies, and ABPI Code of Practice

Key requirements

• Degree-level qualification in a scientific, life-sciences, business, marketing, or related discipline, or equivalent relevant experience
• Substantial commercial experience within oncology with ability to interpret clinical evidence
• Proven track record developing customer-engagement strategies, omnichannel approaches, and advocacy programmes with measurable impact
• Strong use of customer insight, behavioural data, and engagement metrics to optimize performance and ROI
• Deep understanding of the UK healthcare environment (NHS structures, account dynamics, decision-making)
• Ability to partner with and influence Sales and cross-functional teams; clear communication of recommendations and trade-offs
• Experience coaching and building capability for customer-engagement or commercial colleagues
• Solid understanding of pharmaceutical governance and ABPI Code of Practice in omnichannel engagement and interactions

• Stakeholder influence
• Collaborative leadership
• Strategic thinking
• AI / advanced analytics / marketing technology / automation (Desirable)
• Data-driven decision making
• Omnichannel engagement

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