Corporate Digital Channels Adviser

Overview

In this role, you will steer Shell’s corporate narrative across shell.com, shaping information architecture and content models to support corporate priorities. You’ll work with cross-functional teams to ensure consistent, high-quality digital content and unify storytelling across web and owned channels. Your efforts will optimize content for search, enable AI-driven discovery, and enhance the user experience for stakeholders and the public. This is an opportunity to influence corporate reputation through strategic digital storytelling and data-informed decisions.

Pay / Benefits

• flexible working hours
• remote/mobile working
• competitive salary with performance increases
• paid parental leave
• diversity and inclusion initiatives
• wide range of training and development programs

Responsibilities

• Lead the corporate web content strategy for shell.com
• Define information architecture, page structures and content models with the Web Assurance team
• Implement scalable global-to-local content frameworks across corporate pages
• Own the corporate communications experience in key sections like Who we are, What we do and News and Insights
• Oversee homepage strategy to reflect priorities, audience needs and reputation objectives
• Lead SEO and GEO optimization and embed best practices into content frameworks
• Utilize analytics and performance data to optimise content and prioritisation
• Ensure integration of corporate communications across web and owned digital channels
• Develop and optimise key digital storytelling formats such as Our Stories and The Energy Podcast

Key requirements

• Significant experience in corporate digital content and web management
• Strong ability to shape and optimise web content structures
• Expertise in SEO and GEO with practical application
• Strong analytical capability with data-driven decision-making
• Experience managing multi-format digital content (web, video, audio)
• Proven ability to collaborate across diverse stakeholders
• Curiosity about external digital trends and technologies

• collaboration
• stakeholder management
• curiosity
• information architecture
• content modelling
• web content management

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