OEM Applications Sales Manager

Overview

In this role you will execute the UK Machinery OEM sales strategy to grow ABB’s drives, PLCs, HMIs and servo solutions. You’ll work with OEM customers to develop value-focused offerings and competitive proposals in a hybrid, cross-functional environment. You will hunt, develop, and close new business while shaping OEM application solutions that meet market needs. You contribute to ABB’s mission of energy efficiency and reliable automation, delivering demonstrations and campaigns that raise brand presence and impact.

Pay / Benefits

Competitive salary
25 days annual leave plus bank holidays
Contributory pension
Life assurance
Flexible benefits scheme
Hybrid working

Responsibilities

Execute the UK Machinery OEM sales strategy and business plan to meet objectives and profitability targets
Lead OEM hunting and business development to grow market share in Machinery OEM
Develop and implement solutions, product packages, and software applications for OEM customers
Prepare sales proposals and negotiate contracts to win new business
Deliver product demonstrations and presentations to articulate ABB solutions' value
Collaborate with OEM hubs and division to create technically appropriate, value-adding, cost-effective solutions
Identify market trends and capture customer and market feedback for development
Implement the Communications plan to boost market and brand presence via campaigns, trade shows, and events
Utilize market mapping and sales stages to grow and develop OEM customers
Prepare sales forecasts and other sales-related information
Demonstrate ABB’s values and safety/integrity standards in actions

Key requirements

Strong experience in supporting Machinery OEM customers and relevant segments
OEM application expertise with drives and automation (Drives, PLCs, HMIs, Servo products)
More than 5 years of front-end customer-facing sales experience
Strong commercial focus and track record in driving sales and new business
Customer and market focus with ability to position portfolio in competitive markets
Degree or equivalent in Electrical Engineering or related technical field
Passion for technology, innovation, sustainability and energy efficiency
Holder of a full UK driving licence