In this role you will design and deliver integrated marketing campaigns that drive real-world behaviour change and measurable outcomes. You will collaborate with frontline teams, senior officers and politicians to influence decision-making and deliver impact. You will create compelling content across social, web, print and video to reach diverse audiences, while tracking performance and iterating for improvement. The role sits in Brent Council’s communications team, contributing to public service goals and the council’s mission to improve life for local people. A strong hook is applying behavioural science to craft data-informed campaigns that matter.
Pay / Benefits
27 days' annual leave
Local Government Pension Scheme
Hybrid and flexible working
carers’ leave
eye test support
Employee Assistance Programme
Responsibilities
Design and deliver integrated marketing campaigns that drive behaviour change and measurable outcomes
Collaborate with frontline teams, senior officers and politicians to achieve results
Create content across channels (social media, web, print, video) to engage diverse audiences
Monitor campaign performance, evaluate impact and continuously improve the approach
Key requirements
Proven marketeer with experience turning insight and data into creative ideas
Ability to blend strategy, creativity and delivery with a focus on outcomes
Team-player who can lead project teams and persuade stakeholders
Hands-on with camera work and basic video editing
Confident in providing clear communications advice
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