Director Fire & Security Service Growth Europe

Overview

In this role, you will lead Europe-wide service growth initiatives for recurring and non-recurring offerings, partnering with senior leaders to translate growth opportunities into measurable results. You will oversee campaigns, customer lifecycle programs, and revenue models while leveraging CRM tools to optimize sales performance. You’ll coordinate with marketing, service, and operations across multiple countries to drive pipeline creation and conversion, and you’ll act as the European expert on service growth programs. This is a strategic, impact-focused leadership role in a world-class smart building, fire, and security organization.

Responsibilities

• Lead and execute the European service growth strategy for recurring and non-recurring service business
• Drive service sales performance and support country teams in achieving growth targets
• Deploy and drive service sales campaigns, lifecycle value propositions, and customer-focused growth programs
• Partner with service operations leadership to establish scalable models for continuous revenue generation
• Leverage CRM and digital sales tools to improve pipeline management and sales effectiveness
• Monitor business performance through KPIs, identify opportunities, and implement corrective actions
• Collaborate with marketing, service, and lead generation teams to increase pipeline creation and conversion rates
• Analyze market trends, customer insights, and competitive developments to identify new growth opportunities
• Lead training and enablement initiatives to strengthen product knowledge, sales capabilities, and customer engagement
• Act as the European subject matter expert and key stakeholder for service growth programs and deployments

Key requirements

• University degree or equivalent; MBA is an advantage
• More than 10 years of experience within a service-focused business environment
• Proven success in driving commercial growth and delivering measurable business results
• Strong understanding of service business models, sales excellence, and customer lifecycle management
• Experience working in international and matrix organizations
• Strong financial and commercial acumen with the ability to translate data into action
• Excellent stakeholder management, communication, and influencing skills
• Demonstrated ability to lead strategic initiatives across multiple countries and functions
• Passion for customer success, continuous improvement, and business transformation

• Stakeholder management
• Communication
• Influencing
• Collaboration
• Customer focus
• CRM and digital sales tools

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