In this Senior Bid Writer role within Serco’s UK & Europe Growth function, you will lead the written response for large, complex bids, shaping compelling, compliant propositions to win. You’ll work closely with bid leadership and subject matter experts to articulate Serco’s right to win and maximise scores, while coaching and developing the bid writing capability across the region. The role combines strategic writing with team leadership and process improvement to strengthen Serco’s competitive position. You’ll engage with cross-functional stakeholders to deliver high-quality submissions and oversee bid governance.
Pay / Benefits
Bonus
Company car
Private medical insurance
Pension up to 6%
Flexible and hybrid working
Security Clearance support (SC) if required
Responsibilities
Lead the written response development for complex and large bids from ITT release to submission
Develop compelling, compliant responses that maximise scores and address explicit/implicit customer needs
Analyse customer specifications and procurement docs to identify key requirements and clarifications
Articulate Serco’s right to win and support score-to-win analysis with stakeholders
Engage Solutions Leads, Workstream Leads and SMEs to build strong bid responses
Apply bid writing best practices using the Bid Playbook across the lifecycle
Manage and allocate work to Bid Writers, including contractors, ensuring milestones are met
Provide coaching and constructive challenge to Bid Writers throughout the bid process
Line manage Bid Writers and support performance development and career conversations
Support capability development, recruitment, retention and training for Bid Writing across UK & Europe
Contribute to bid policies, processes and systems development
Share expertise and coach on specific opportunities
Build relationships across Growth and wider business to influence stakeholders
Key requirements
Proven bid writing track record in competitive environments with profitable outcomes
Experience on complex sales opportunities and structured proposal management
Public sector and/or outsourcing experience (desirable)
Experience coordinating Bid Writers or bid resources (advantageous)
APMP qualification (desirable)
Strong stakeholder management and ability to engage senior colleagues
Ability to challenge constructively, influence decisions and build relationships
Growth mindset and commitment to continuous improvement
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