Marketing Manager - Marketing Communications

Overview

In this role you lead the brand voice and multichannel campaigns, planning, managing, and delivering high-impact activities across TV, print, audio, OOH, social, display and partnerships. You will drive timely, on-budget delivery while aligning messaging with brand guidelines and compliance. You’ll lead a team of campaign specialists, partner with internal stakeholders and external agencies to optimise media plans and creative execution. This position offers the opportunity to shape brand storytelling in a fast-paced retail environment and influence market perception.

Pay / Benefits

• 15% in-store discount from day one
• Annual bonus scheme
• Generous holiday entitlement
• Market-leading pension and life assurance
• Healthcare benefits (Aviva Digital GP)
• MyPerks with 850+ retailers

Responsibilities

• Line management of a campaign specialist and advisors to ensure on-time, on-brand delivery within budget
• Ensure clarity and accuracy of multi-channel messaging aligned with creative and media objectives
• Manage multi-million pound production and media budget with governance compliance
• Build relationships with internal stakeholders and external suppliers/agencies, coaching and guiding teams
• Demonstrate strong media knowledge by reviewing and booking media plans and interpreting the media landscape
• Ensure creative adherence to brand templates, guidelines and tone of voice for consistency
• Model inclusive leadership, shaping culture and effective decision-making
• Provide succinct, actionable feedback to agencies and colleagues
• Plan, coordinate and adapt communications for dynamic trading environments
• Monitor competitor activity and advise content recommendations
• Collaborate with compliance to ensure legal and factual communications (e.g., Less Healthy Foods, Unit Equivalent Pricing)

Key requirements

• Strong understanding of Google Suite and Microsoft Office
• Technical understanding of media channels and production processes
• Knowledge of Clearcast, RACC, ASA and compliance requirements
• Critical path management and brief writing skills
• Experience in managing marketing or communications in a commercially driven environment (retail preferred)
• Ability to coach and lead others to deliver a common goal
• Excellent numeracy, presentation and verbal communication skills
• Strong relationship-building and influencing capabilities
• Ability to work under pressure and meet tight deadlines
• Creative and media passion

• Leadership and people management
• Strong communication and relationship-building
• Ability to work under pressure and meet deadlines
• Media planning and buying
• Campaign management and budgeting
• Brief writing and project management

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