In this role you will shape the go-to-market and messaging for Parameta’s OTC market data products. You will work with sales, product and client success to translate complex data solutions into clear client benefits and competitive positioning. You’ll lead multi-channel campaigns to raise awareness, generate qualified leads, and grow the sales pipeline. You’ll partner with digital and content teams to build a scalable growth engine and act as a strategic voice across the commercial organization.
Responsibilities
Lead development and execution of product marketing plans, positioning, and messaging for Parameta’s OTC market data, indices, and analytics solutions
Design and run integrated go-to-market campaigns across channels (digital, events, content) to boost awareness, generate leads, and grow MQLs and pipeline
Collaborate with sales, product, and client success to create tailored content and campaigns
Translate complex product features into clear, compelling client benefits
Leverage insights to keep positioning competitive and relevant
Partner with digital marketing agencies to scale SEO, paid media, website performance, email, and content campaigns
Be an influential voice in the commercial organization, balancing autonomy with cross-team collaboration
Key requirements
Formal experience in product marketing in financial services; derivatives or market data experience preferred
Strong knowledge of financial markets and derivatives (e.g., interest rate swaps, inflation products, money markets) and energy/commodities markets
Experience developing and executing GTM strategies, positioning, and messaging for data products
Ability to craft compelling marketing content and campaigns for financial market participants
Track record designing multi-channel campaigns (digital, content, events) that generate qualified leads and pipeline
Strong technical writing and editing ability with attention to detail
Experience collaborating with sales, product, and client success to tailor marketing content
Ability to conduct market research and use insights to inform strategy; monitor competitors
Excellent written and verbal communication
Strong collaboration and relationship-building across functions
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