Head of Digital Experience

Overview

In this senior role, you will shape the future of Berkeley’s customer-facing digital experience across website, app, and customer platforms. You’ll align customer needs with commercial priorities, building an evidence-led roadmap and leading a culture of continuous improvement. You will influence senior stakeholders across marketing, technology and operations to deliver measurable value for customers and the business. This opportunity offers high visibility as you bring external thinking to transform the digital experience and drive growth.

Pay / Benefits

• 25 days annual leave
• Private Medical Insurance
• online discount platform
• Berkeley Foundation volunteer day
• Private pension plan
• Group life assurance

Responsibilities

• Define the vision and strategic direction for the customer-facing digital experience
• Develop and maintain a clear product roadmap aligned to customer, commercial and business objectives
• Prioritize opportunities and investment decisions using customer insight and performance data
• Own the end-to-end digital customer journey across acquisition, consideration, purchase and post-purchase interactions
• Champion customer-centred design and UX best practices
• Establish a culture of experimentation, testing and continuous optimisation
• Provide strategic leadership on digital marketing across Group and divisional teams
• Shape approaches to digital acquisition, CRM, personalisation, customer data and marketing technology
• Drive improvements in digital marketing effectiveness through benchmarking and best practice
• Lead and develop Digital Experience capability and foster cross-functional collaboration
• Manage digital experience budgets, work with agencies and technology partners to deliver outcomes
• Support governance, reporting and performance measurement across the digital experience function

Key requirements

• Significant experience leading digital marketing, digital product, customer experience or related functions
• Proven track record defining digital strategy and turning it into measurable business outcomes
• Experience owning or shaping digital product roadmaps, prioritisation frameworks and optimisation programmes
• Strong knowledge of websites, apps, CRM, customer data, personalisation and connected digital journeys
• Experience using customer insight, research and analytics to inform decision-making and investment
• Ability to influence and build alignment across complex stakeholder environments
• Strong communication skills with executive stakeholders and leaders
• Innovative mindset with external thinking and industry best practices

• leadership
• influence at senior levels
• communication
• Sitecore or comparable digital experience platforms
• Dynamics 365
• customer data platforms

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