Senior Marketing Reporting and Analytics Specialist

Bournemouth Source: WhatJobs

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Overview

As Marketing Reporting & Analytics Specialist, you will lead the design and continuous improvement of marketing reporting and dashboards, driving data-driven decisions. You will act as the marketing SME for analytics, delivering actionable insights and robust reporting through Power BI, Adobe Analytics, and AI-enabled approaches. You will collaborate with cross-functional teams to standardize KPI definitions and measurement frameworks, while exploring new technologies to boost efficiency and ROI. This role offers hybrid working in London or Bournemouth and a meaningful chance to shape marketing performance at scale.

Pay / Benefits

Hybrid working
Annual performance-related bonus
Contributory pension scheme
Flexible benefits package
Discounts on insurance products
Volunteering days

Responsibilities

Design, develop, and continuously improve marketing reporting and dashboards using Power BI and Adobe tools
Serve as the marketing subject matter expert for Adobe Analytics, delivering insights on digital and customer behavior
Build and maintain reporting assets with consistent KPI definitions and visual standards
Use Databricks and SQL to extract, transform, and analyze large datasets from multiple sources
Develop reusable data models and reporting structures to improve efficiency and accuracy
Conduct deep-dive analyses of campaign performance, attribution, and ROI
Translate complex datasets into clear recommendations for marketing and business leaders
Support evidence-based decision making by identifying trends and performance drivers
Refine measurement frameworks, attribution methodologies, and KPI hierarchies
Collaborate with Data, IT, Digital Distribution, Trading, and Finance teams to maximize ROI
Champion experimentation and continuous optimization through data-driven insights
Explore emerging technologies, including AI and automation, to enhance marketing effectiveness
Lead stakeholder discussions to gather reporting requirements and deliver analytical solutions
Promote data literacy and best practices across marketing

Key requirements

Adobe Analytics, Launch, Edge and AEP expertise
Strong SQL skills for complex querying, data transformation and analysis
Dashboard development and digital performance measurement experience
Advanced Power BI capabilities including data modelling and DAX
Experience in marketing analytics, digital analytics, BI or similar environments
Strong understanding of marketing performance measurement, attribution, and customer journey analytics
Excellent numerical, analytical, and problem-solving abilities
Ability to interpret complex information and present insights to technical and non-technical audiences
Strong stakeholder management and communication skills
Experience developing dashboards, reports and automated analytical solutions
High attention to detail with focus on data quality and governance
Advanced Excel skills (formulas, pivots, scenario modeling)
Ability to manage multiple priorities and work with cross-functional teams