Acquisition Lead

London Source: WhatJobs

See advert for pay

Overview

In this role you will lead non-paid acquisition for a fast-growing, direct-to-consumer dog food brand. You will shape the non-paid strategy, manage a small squad, and collaborate with product and creative teams to optimize customer journeys and assets. Your work fuels growth across the UK & Ireland and supports international knowledge sharing. You will focus on attracting the right customers at scale while improving performance-driven metrics.

Pay / Benefits

25 days holiday (plus 8 bank holidays)
Paws days off (5 days/year)
Learning & development budget
Share options grant
Discount on Fresh food for your own dogs
Enhanced parental leave

Responsibilities

Manage and develop 2-3 squad members for non-paid channels
Steer investment to maximise return
Own reporting and share insights with leadership
Collaborate with Digital Product team to improve digital products and customer journeys
Collaborate with the creative team to optimize assets for performance
Propose, design and test non-paid marketing strategies and roadmap
Share insights with international teams and apply best practices
Coordinate with performance marketing to accelerate growth via top-of-funnel tests

Key requirements

Hands-on expert in non-paid channels and current industry trends
Proven track record building/scaling ambassador and affiliate programmes and leading teams
Experience driving CPA, ROI, and LTV improvements
Familiarity with subscription business dynamics
Target-driven and passionate about digital marketing
Strong relationship-building within the pet care ecosystem
Investigative mindset with ability to turn insights into action
Excellent reporting and attention to detail
Versatility and willingness to learn new skills and trends
Strong communication with internal and external stakeholders