In this role you will drive organic visibility and conversions for interactive investor by leading on-page and content SEO within the Commercial Team. You will partner with content to briefing and optimize copy, identify high-opportunity topics, and monitor performance to inform strategic decisions. The role blends technical SEO with content strategy to support digital growth and a better user journey for investors. You’ll work with cross-functional teams, mentor juniors, and stay ahead of industry and AI-driven search trends.
Pay / Benefits
Group Personal Pension Plan – 8% employer contribution and 4% employee contribution
Life Assurance and Group Income Protection
Private Medical Insurance – Bupa
25 Days Annual Leave plus bank holidays
Staff Discounts on investment products
Personal & Well-being Fund – wellness support
Responsibilities
Own on-page SEO and content optimisation across search intent, tags, headings, internal links, and site structure
Partner with content team to deliver SEO briefs, review copy pre-publication, and serve as on-page SEO SME in workflow
Identify finance-related search opportunities and coordinate with content and other departments to execute them
Conduct content gap analysis and topical mapping to inform the content calendar with prioritised topics
Audit existing content for on-page performance, recommending refreshes, consolidation, or expansion
Monitor SEO performance and rankings daily and flag significant changes affecting traffic or conversions
Create and deliver monthly SEO reports covering keyword movements, traffic, conversions, and content performance
Provide knowledge on content structure and on-page signals that influence AI-driven search
Mentor junior SEO team members on content optimisation and on-page best practices
Collaborate with stakeholders on wider website initiatives and support overall SEO strategy
Analyse competitor content and SEO performance to identify gaps and opportunities
Regularly analyse SEO and content performance with Google Analytics, Search Console, Ahrefs, SEOMonitor; propose improvements
Keep up to date with industry trends, content best practices, and AI algorithm updates and adapt strategies accordingly
Key requirements
3+ years proven experience as an SEO Executive or similar
Proficiency in SEO tools (Google Analytics, Google Search Console, Ahrefs, ScreamingFrog)
Strong analytical skills to interpret data and metrics
Excellent communication for collaboration with writers and cross-functional teams
Detailed knowledge of on-page and off-page SEO best practices; understanding their impact on AI platforms
Familiarity with CMS preferred
Ability to work independently and meet deadlines in a fast-paced environment
Familiarity with the financial industry or investment products is a plus
In-house experience is a plus but not required
strong communication
collaboration
analytical mindset
SEO tools: Google Analytics, Google Search Console, Ahrefs, ScreamingFrog
We use essential cookies to make this site work. With your permission we would also like to use the optional cookies below. Nothing optional is set until you choose, and you can change your mind at any time from "Cookie settings" at the bottom of every page. Cookie policy.
Essential — keep the site working and secure, and remember the choice you make here. Always on.