Director, SME Global Market Expansion

Overview

In this role, you will lead Mastercard’s global SME market expansion strategy, owning growth initiatives that drive GDV, net revenue, and market share. You’ll partner with regional teams to identify whitespace opportunities and shape investment priorities, accelerating growth across priority markets and channels. You enable the migration from cash and other methods to Mastercard solutions through scalable growth programs. This position combines strategic leadership with hands-on execution to deliver measurable business impact across geographies.

Responsibilities

• Define and execute the global SME market expansion strategy with accountability for enterprise GDV, revenue, and pipeline outcomes
• Develop multi-year growth plans and investment priorities aligned to Mastercard’s SME growth agenda
• Build executive-level business cases quantifying financial impact and customer value
• Prioritize initiatives and resources based on revenue potential, scalability, and strategic fit
• Establish growth targets, operating metrics, and performance expectations across markets and regions
• Lead large-scale growth initiatives from concept to global deployment
• Oversee pilot programs, experimentation frameworks, and test-and-learn methodologies
• Establish KPI frameworks and governance to measure impact and ensure accountability
• Drive rapid scaling of successful initiatives across geographies
• Lead market, competitive, and customer intelligence to identify whitespace and trends
• Translate insights into actionable growth strategies for senior leadership
• Identify high-value payment flows, underserved segments, and new use cases with card conversion potential
• Develop prioritization frameworks for investments across regions and initiatives
• Evaluate new business models, partnerships, and distribution channels
• Shape expansion strategy across emerging SME ecosystems (embedded finance, digital platforms, marketplaces, etc.)
• Serve as strategic link between Global SME Product, Regional Product, Franchise, Sales, Marketing, Finance, and Strategy
• Present growth strategies and performance updates to senior leadership
• Identify, evaluate, and cultivate strategic partnerships to accelerate adoption and expansion
• Develop scalable channel strategies and innovative partnership models
• Design and commercialization of new growth initiatives and engagement strategies
• Embed analytics and value-added capabilities into market expansion initiatives
• Ensure all initiatives are tied to measurable business impact

Key requirements

• 12+ years of experience in strategy, payments, product management, commercial leadership, consulting, fintech, or related industries
• Proven experience leading growth strategies and commercial initiatives with measurable financial outcomes
• Experience managing complex, cross-functional programs across geographies and stakeholders
• Strong financial acumen with experience building business cases and growth models
• Executive presence with ability to influence senior leaders and present to C-suite
• Analytical and strategic problem-solving skills with ability to translate data into growth strategies
• Entrepreneurial mindset with history of building capabilities and launching growth programs
• Ability to operate in highly matrixed global organizations and lead through influence
• Results-oriented with bias for action and business impact

• executive presence
• influencing at senior levels
• data-driven storytelling
• business case development
• financial modeling
• market intelligence

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