B2B Marketing Manager

Overview

In this B2B Marketing Manager role, you will shape and execute marketing for Rightmove’s partner audiences, collaborating with product and sales to launch new offerings and drive adoption, retention, and growth. You will craft value propositions, lead multi-channel campaigns, and translate insights into GTM plans and partner communications. The role sits at the intersection of product, marketing, and commercial teams, enabling you to influence strategic priorities and deliver measurable impact. You’ll work in a fast, collaborative environment on high-impact growth initiatives for our partners.

Pay / Benefits

• private Medical Insurance
• pension and life insurance
• 27 days holiday + volunteering days
• travel loans
• bike to work scheme
• discounts on travel, electronics, gym memberships and more

Responsibilities

• Help set and execute marketing strategy across partner audiences, products and initiatives
• Build targeted product marketing plans with value propositions and positioning
• Plan and run pilot programmes through Go To Market rollout and retention
• Develop campaigns and communications to maximize partner engagement with Rightmove products
• Collaborate with research, analytics, CRM, and cross-functional teams to inform GTM plans
• Monitor campaign performance, adjust tactics, and report on KPIs
• Create and QA customer journeys with the CRM team across the lifecycle
• Coordinate with Creative Studio, PR, social, CRM, events to deliver on plans
• Build relationships with stakeholders across the business as a trusted marketing partner

Key requirements

• Strong experience in product marketing and Go To Market planning
• Ability to work with sales, product, and commercial teams to understand partner needs
• Proven track record of delivering multi-channel campaigns and measuring impact
• Excellent written and verbal communication skills; ability to simplify messaging
• Experience with data and insights to tell product stories and optimize campaigns
• Comfort with a fast-paced, agile environment and managing multiple projects
• Stakeholder management and collaboration across levels and teams
• Interest in AI experimentation to improve efficiency and effectiveness

• collaboration
• analytical thinking
• curiosity
• product marketing
• Go-to-Market planning
• campaign management & analytics

Full job description from WhatJobs. Apply for this role →