Regional Marketing Specialist (UK Remote)

Overview

In this role, you drive integrated regional marketing initiatives to engage customers and grow revenue across UK/I and ANZHK. You’ll collaborate with global teams to localize campaigns and events, ensuring market relevance and cultural fit. You will balance multiple projects across two regions, enabling real-time collaboration and steady progress. You’ll contribute to a mission-driven company that improves learning outcomes through integrity and quality education tools.

Pay / Benefits

• remote-first culture
• healthcare coverage
• education reimbursement
• competitive paid time off
• self-care days
• parential leave

Responsibilities

• Support market intelligence gathering on education landscape, competitors, and customer needs in UK/I and ANZHK
• Collect and organize customer feedback via surveys, interviews, and event debriefs to guide campaigns
• Create localized campaign briefs and plans aligned with global priorities and regional goals
• Activate regional demand generation campaigns with digital and offline channels using global templates
• Support webinars, events, and sponsorships, handling coordination, localization, and logistics
• Localize emails, landing pages, and other campaign elements using marketing automation platforms
• Create local content for cultural and linguistic relevance
• Collaborate with UK/I and ANZHK sales to tailor campaigns and ensure timely follow-up
• Maintain lead hand-off processes and ensure campaign visibility with Sales
• Align execution with brand guidelines, campaign goals, and platform best practices
• Track marketing KPIs and prepare monthly/quarterly regional dashboards
• Identify customer success stories and advocacy opportunities for local case studies and speakers
• Ensure timely, accurate marketing execution within timelines and budget
• Stay informed on education/tech trends in EMEA and APAC and suggest improvements

Key requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 2–4 years of B2B marketing experience in SaaS, education, or technology sectors
• Strong understanding of UK/I and ANZHK business culture and education systems
• Native or fluent English with strong written and verbal communication
• Experience collaborating with sales and understanding sales-marketing alignment
• Hands-on experience with marketing automation platforms and CRM tools (Salesforce Marketing Cloud Account Engagement, Pardot, Salesforce preferred)
• Excellent project management and ability to juggle multiple campaigns across countries
• Analytical mindset and comfort with data to inform decisions and demonstrate impact

• strong communication
• cross-functional collaboration
• attention to detail
• marketing automation platforms (Salesforce Marketing Cloud Account Engagement, Pardot)
• CRM tools (Salesforce)
• campaign localization

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